SOURCE: [x+1]


April 22, 2013 10:20 ET

[x+1] Origin Bridges the Gap With CRM Systems to Make Offline Behaviors Actionable Online

Real Time Capture of Offline Consumer Data Enables Smarter Marketing Online and Offline

NEW YORK, NY--(Marketwired - Apr 22, 2013) - [x+1], a leading provider of digital marketing and data management software, today released an update to its Origin enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub. The newest version of Origin -- the industry's most complete multi-channel marketing platform -- enables marketers to more easily integrate offline customer behavioral data with their digital marketing campaigns to influence content, messages and actions in any online or offline touchpoint.

Origin can now instantly incorporate offline behaviors such as brick-and-mortar purchases, call center sign-ups and application disposition from CRM or other operational systems through automated file ingestion and real time APIs. This allows Origin to instantly execute rules for segmentation or action across paid and owned marketing channels. [x+1] Origin provides marketers with a powerful programmatic marketing capability to unify online and offline CRM programs.

By inputting offline behavior into the data management platform, [x+1] Origin makes formerly detached data available for marketers to easily apply across all channels. This integrated data can now be used for audience analysis and segmentation, to define action triggers for online and offline channels and as a richer source of first-party data for targeting and optimization. The new features build upon Origin's established unique data structure and web-service integration framework, which simplifies the design and management of marketing campaigns. Origin's new offline file ingestion process allows segments to be set within the DMP for offline transactions and behaviors, define audience segments based on that offline interaction data and attribute offline customer conversions back to online activity.

"With [x+1] Origin, marketers have a more complete set of customer behaviors, both off- and online, available to help create more targeted online offers or messages," said Bridget Bidlack, vice president of product management at [x+1]. "Ultimately, the new release of the Origin platform further bridges the information gap between channels to paint a more vivid picture of customer behaviors."

About [x+1]
The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web services APIs, and advanced analytics. [x+1] allows companies to synchronize consumer engagements across a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable way.