NEW YORK, NY--(Marketwire - Nov 13, 2012) - [x+1], a leading provider of cloud-based digital marketing and data management software, today announced that the multi-channel capabilities of the [x+1] Origin enterprise Digital Marketing Platform (DMP) -- a key element of the [x+1] Origin Digital Marketing Hub -- have been expanded to include mobile. This means marketers can confidently manage their marketing programs -- including the growing demand for mobile display buys -- through one integrated platform. This expanded mobile capability has been made possible as a result of a partnership with WDA, a pioneer in the mobile marketing field.
As new opportunities to interact with customers and prospects emerge, innovative marketers will seek to integrate them into their strategic plans. Too often though, new channels like mobile mean the introduction of new point solutions to manage them effectively. With the proliferation of channels, marketers can quickly find themselves mired in an array of incompatible stand-alone products. This limits their ability to understand and manage their programs or apply insights gained from one channel to another. [x+1] Origin solves this problem because it was built from the ground up with true multi-channel marketing in mind, allowing marketers to create cohesive customer experiences through every digital touchpoint -- including mobile.
"Mobile is a critical customer channel and marketers are rightfully excited to incorporate it into their plans and campaigns," said John Nardone, chairman and chief executive officer of [x+1]. "We've expanded the ability to easily manage mobile ad inventory through the Origin Digital Marketing Hub. It's more evidence of our commitment to provide one platform to help marketers identify, reach and manage their audiences through any available channel."
[x+1] Origin allows mobile display, mobile websites, landing pages and mobile apps to become integral elements of a client's digital marketing hub. Powered by [x+1]'s POE™ centralized decision engine, marketers can use [x+1] Origin to automatically identify their target audiences and deliver customized messages to them regardless of the media channel or touchpoint.
"We are excited to help [x+1] provide additional value for publishers and advertisers," said Konny Zsigo, president of WDA. "Our technology helps [x+1] clients take advantage of mobile to reach customers and prospects at the right time, in the right place, with the right message, every time."
For more than a decade, WDA has helped major corporations face the daunting challenges of mobile marketing by developing strategic responses to too much data from too many sources and suppliers with inadequate decision support systems. The partnership with WDA contributes mobile data to [x+1] Origin's DMP and allows [x+1] customers to purchase mobile at scale through mobile ad networks, premium publishers and programmatic buying.
[x+1] is a marketing technology provider that combines a leading enterprise Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics. Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s solutions and services. [x+1] has been singled out as a "leader" in "The Forrester Wave™: Demand-Side Platforms, Q4 2011."