SOURCE: [x+1]


October 02, 2012 13:08 ET

[x+1] Origin Digital Marketing Hub Now Integrated With Oracle RightNow CX Cloud Service

[x+1] Attains Gold Level Member Status in Oracle PartnerNetwork (OPN)

NEW YORK, NY--(Marketwire - Oct 2, 2012) - [x+1], a leading provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle's RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of [x+1]'s Origin Digital Marketing Hub. [x+1] is also now a Gold level member in Oracle PartnerNetwork (OPN).

In today's always-on world, marketers and customer experience (CX) professionals must ensure each customer engagement is timely and relevant across each touchpoint they have with consumers. To deliver the greatest value, each of these touchpoints must be able to deliver specific messages at the customer level. Managing each touchpoint individually can be a daunting task, but [x+1] provides a complete platform able to deliver messages to customers through any addressable media channel.

"[x+1]'s Origin Digital Marketing Hub integrates with Oracle's RightNow CX Cloud Service to provide consistent and relevant customer engagement across all channels," said David Vap, Group Vice President at Oracle. "As a result of this integration, our RightNow CX customers have the potential to see an increase in relevance of message, increases in business performance and service levels improvements. This is a very powerful combination and one we're pleased to bring to market."

Oracle RightNow CX Cloud Service and can be connected to and powered by [x+1]'s rich decisioning and business rules across chat, email, web and other channels. [x+1]'s Predictive Optimization Engine (POE™) operates in real-time, responding to customer-specific experiences, to deliver messages that are optimized for business goals - conversion, cross-sell, up-sell, customer satisfaction, cost to service or others.

"For more than a decade [x+1] has been a leader in providing real-time decisioning for marketing and advertising to help the world's best companies grow," said David Skinner, SVP Corporate Development of [x+1]. "We are thrilled to be integrated with Oracle RightNow to extend [x+1] decisioning and data management to the leading platform for customer servicing channels like chat, web, and contact center."

[x+1] is a marketing technology provider that combines a leading enterprise Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics. Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s solutions and services. [x+1] has been singled out as a 'leader' in "The Forrester Wave™: Demand-Side Platforms, Q4 2011."

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