SOURCE: [x+1]

[x+1]

April 18, 2013 09:00 ET

[x+1] Partners With Velti, to Bring Mobile Messaging Capabilities to Market-Leading [x+1] Origin Platform

Mobile Messaging Now Among the Paid and Owned Media Channels Available to Marketers

NEW YORK, NY--(Marketwired - Apr 18, 2013) - [x+1], a leading provider of digital marketing and data management software, and Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a partnership that will bring Velti's mGage platform to the [x+1] Origin data management platform (DMP). As a result, [x+1] clients can use mobile messaging as an outbound marketing and call-to-action channel that takes full advantage of the data and audiences they manage within [x+1] Origin.

Mobile messaging is a powerful response channel. Messages are opened and responded to far faster and at a much higher rate than in other channels, such as email. Yet for many marketers mobile messaging is treated as an independent element rather than as an essential aspect of a fully integrated campaign. By incorporating the Velti mGage platform into [x+1] Origin, mobile becomes as easily available and manageable as any other marketing channel.

"Velti is the longstanding leader in mobile technology and we're excited to be working with them," said David Skinner, senior vice president of business and corporate development at [x+1]. "The ability to offer our clients access to Velti's powerful interactive and call-to-action capabilities supports our goal to provide one platform for managing all paid and owned marketing channels."

"With the ability to reach more than 95 percent of mobile phone users, mobile messaging is a critical element of the marketing mix," said Niles Lichtenstein, Regional Vice President at Velti. "Through the mGage platform, marketers will have access to built-in templates, catered specifically to their vertical so they can drive results through the mobile channel and have a successful multi channel marketing campaign. We are happy to support [x+1] in expanding their offerings."

Advertisers can launch behaviorally triggered campaigns to reach customers who have opted in to receive mobile messages. Being able to manage mobile messaging as a fully integrated campaign element is new. Clients will be able to track and call the mobile messaging gateway in real time to execute their campaigns as they would any of their other paid or owned marketing channels. Examples of how the Velti mGage platform can be used within [x+1] Origin include:

  • Outbound - marketers can add mobile messaging as an outbound channel to reach customers and prospects, powered by data in the [x+1] DMP
  • Television / Out of home / print call to action channel - customers or prospects can opt-in to brand communications in other channels (TV, Out of Home, prints) via mobile messaging
  • Localization - location-based capabilities allow granular targeting of opt-in local programs

"We're continuing to seek out partners that complement and strengthen [x+1] Origin's existing paid and owned marketing channels," said Skinner, "positioning Origin as the best DMP for advertisers and marketers."

About [x+1]
The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web services APIs, and advanced analytics. [x+1] allows companies to synchronize consumer engagements across a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable way.

About Velti
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.