SOURCE: [x+1]

[x+1]

May 01, 2014 08:45 ET

[x+1] Product Lead Featured at IBM Smarter Commerce Global Summit

Alongside Visionaries Like Ron Howard, Bridget Bidlack Explores What It Takes to Break Molds and Transform Ways Business Gets Done

NEW YORK, NY--(Marketwired - May 1, 2014) - [x+1], the leading provider of programmatic marketing and data management solutions, today announced that Bridget Bidlack, SVP of Product Management for [x+1], joins the list of luminaries presenting at the IBM Smarter Commerce Global Summit 2014, May 12-15 in Tampa Bay, FL. [x+1] is participating in the summit as an important partner in the IBM Enterprise Marketing Management suite (EMM).

Bidlack will share with thousands of attending marketers how to harness the power of data and computer decisioning to transform and enhance both back-end processes and customer experience. She will highlight Design Centric Thinking, a concept that her [x+1] product team and IBM both employ.

"At [x+1], we use Design Centric Thinking to ensure the team is tightly aligned and understands the goals of each product release while giving them the latitude to solve problems creatively," said Bidlack. "We've found that rigid processes often limit inspired product design and don't necessarily promote scale."

In addition to the "Transform Your Marketing Organization - And Your Customer Experience - With IBM Design Thinking" session, [x+1] will showcase its Origin Data Management Platform (DMP) in a "sneak preview" showcase at the conference. Origin DMP was recently rated a "DMP Leader" by Forrester Research.

"IBM and [x+1] have a solid partnership that continues to get stronger," said David Skinner, SVP of Business Development for [x+1]. "We are thrilled to share the benefits of this partnership with marketers using the IBM Enterprise Marketing Management suite."

About Smart Commerce Summit

The IBM Smarter Commerce Global Summit 2014 brings together a powerful combination of leaders from marketing, eCommerce, procurement and supply chain management, customer service and IT. Attendees will learn from industry experts who have developed best practices with proven results by engaging in real-time with their customers, partners and suppliers.

About [x+1]

[x+1] Origin Platform is a programmatic marketing hub that empowers the world's best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. This is why the world's best brands including seven of the top financial services advertisers rely on [x+1] for their programmatic marketing. Origin is the only platform recognized by Forrester as both a DMP and DSP leader. The company is headquartered in New York City with offices in Connecticut, Illinois, and Michigan. For more information visit www.xplusone.com