SOURCE: [x+1]


August 22, 2013 10:39 ET

[x+1] Recognized as a Data Management Platform Leader by Independent Research Firm

The Only Company Recognized as a Leader in Both the DMP and DSP Waves

NEW YORK, NY--(Marketwired - Aug 22, 2013) - [x+1], a leading provider of digital marketing and data management software, announced today that Forrester Research, Inc. recognized [x+1] as a Leader in Data Management Platforms in the recently released The Forrester Wave™: Data Management Platforms, Q3 2013 report. In the report, Forrester Research, Inc. noted that [x+1], "...has proven itself up to the task of managing significant volumes of complex first-party data, with heavy representation from large financial services clients in its roster."

"[x+1] Origin DMP places data and logic at the center of all marketing activities, so an engagement in one channel informs and predicts engagement in any another channel," said John Nardone, chief executive officer at [x+1]. "I believe that the Forrester DMP Wave validates our data hub strategy which breaks down executional silos for marketers and facilitates cross-channel, data-driven conversations with consumers."

"This confirms our belief that the market does not have to choose between a stand-alone DMP and the benefits of an integrated solution," said Bridget Bidlack, senior vice president of product management at [x+1]. "[x+1] offers both, without compromise."

The following excerpts from the report highlight [x+1]'s self-built data management technology:

  • "After more than a decade, this company has finally found its niche in the digital marketing ecosystem, as its focus on predictive modeling, user level decisioning, and delivering connected experiences increasingly address the challenges of today's marketers. Over the past few years, [x+1] has explicitly moved toward a more complete 'digital marketing hub' model, which features a DSP, an on-site personalization engine, a tag management system, and mobile platform, among other tools."
  • "As one early customer in the DMP space noted: 'We didn't necessarily go looking for a DMP. We realized [in our work with X Plus One] that this could be a way to unify all the things we were doing manually to get to cross-channel messaging and bring our first-party data to bear across all digital channels.'"
  • "For one financial services customer, the decision to choose X Plus One came down to three things: 'They had the ability to do decisioning and optimization; they had experience with first-party data in secure environments and had demonstrated this in the financial services sector; and they seemed most able to help me realize my own road map, more than anyone else."

Forrester evaluated the technology of several vendors in the report. Each company was scored on 70 criteria across three categories: Current Offering (technology and service capabilities), Strategy (market vision, corporate strategy), and Market Presence (clients, employees, financial viability).

The Forrester Wave™: Data Management Platforms, Q3 2013 is available here.

About [x+1]
[x+1] enables Fortune 500 companies to programmatically manage customer and prospect interactions across all their paid and owned digital channels. The [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™), enables marketers to harness data to target, optimize and synchronize their offers, content and messages through websites, display, email, mobile, SMS, apps, call center chat and beyond -- all in real time. Top companies in financial service, insurance, gaming, automotive, retail, telecommunication, online services and travel have significantly improved the performance of their digital marketing campaigns by working with [x+1]. The company is headquartered in New York City with offices in Connecticut and Illinois.