xRM Global Inc.

xRM Global Inc.

April 27, 2010 09:52 ET

xRM Connect Expanding Into New Industry Segments in Brazil

Software as a Service Developed in Brazil for the Brazilian Market

SAO PAULO, BRAZIL--(Marketwire - April 27, 2010) - xRM Global Inc. ("xRM Global") (TSX VENTURE:XRM) has developed and operates the xRM Utility for some of the largest global enterprises. The xRM Utility is a High Touch – High Trust Software as a Service infrastructure that manages the most valued relationships across the enterprise.

xRM Global is pleased to announce that, since January 2010, five new enterprise customers have deployed its relationship management (RM) tool, xRM Connect, in Brazil. This product is well established among insurance companies within Brazil and is now expanding into other industry sectors including construction, printing, distribution and the services sector. xRM Connect is now being used for relationship management by both internal sales teams and external sales channels such as agents and brokers.

"xRM Connect is an online relationship tool and can be applied to any company, regardless of the vertical. These new deployments support both our company's expansion into the Brazil market, as well as expansion into other business sectors" said Gary Bartholomew, CEO of xRM Global. "Since xRM Global is already building its presence in the emerging markets of MENA and China, we are very excited about the prospect of similar industry deployments in those markets as well."

xRM Connect is a relationship management tool that encompasses built-in industry best practices. The new customer deployments support best practices in lead generation, marketing, sales, management reporting and customer retention. Significant demand is building for the xRM Connect product in Brazil as this product employs Brazillian-specific RM best practices allowing the local market to quickly integrate the application within their current business without expensive and timely customer software development. Once deployed, each customer has the ability to constantly enhance best practices within the system, creating competitive advantage in their market, unlocking new efficiencies within their business and by adding new users internally and externally to their enterprise. Eventually, their entire enterprise is using the system to link their product creation teams to their distribution channels and ultimately to their customer.


xRM Global empowers people within the enterprise to achieve "high-touch, high-trust" interactions dramatically improving overall financial performance and building highly interactive social networks. This relationship centric automation is performed on xRM Global's On-Demand Enterprise 2.0 relationship management utility (the "xRM Utility"). The xRM Utility captures the best and most innovative practices of each industry and deploys them on a global basis enabling the transformation of an entire enterprise from a "Command & Control" structure to a "High-touch, High-trust" culture. People now have the freedom to focus on building and managing relationships, both internally and externally, which are integral to the enterprise. Best Practices are developed globally and are published in the Best Practices Marketplace within the xRM Utility allowing our customers to rapidly deploy new products and services locally and internationally without the large expense of systems discovery and development. Best practices are developed for internal and external relationship management as well as for the entire enterprise within industry verticals such as insurance, wealth management and telecom. Additional information about xRM Global can be found at www.xrmglobal.com and at www.sedar.com.

Forward-looking statements

This news release includes certain forward-looking statements within the meaning of Canadian securities laws. Forward-looking statements involve risks, uncertainties and other factors that could cause actual results, performance, prospects and opportunities to differ materially from those expressed in such forward-looking statements. Forward-looking statements in this news release include, but are not limited to, economic performance and future plans and objectives of xRM Global. Any number of important factors could cause actual results to differ materially from these forward-looking statements. Although xRM Global believes that the assumptions and factors used in making these forward-looking statements are reasonable, undue reliance should not be placed on these statements, which only apply as of the date of this news release, and no assurance can be given that any such events will occur in the disclosed timeframes or at all. xRM Global disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • xRM Global Inc.
    Gary Bartholomew
    Canada: 416-900-2925 x 110 or US: 678-534-7335 x 110
    Brazil: 55-11-3957 1802 x 110
    647-346-2229 (FAX)
    xRM Global Inc.
    Paige Gaudette
    Canada: 416-900-2925 x 112 or US: 678-534-7335 x 112
    Brazil: 55-11-3957 1802 x 112
    647-346-2229 (FAX)