March 21, 2006 06:00 ET

XA Chosen as the Production Partner for Hospitality Management for the 29th Annual McDonald's All American Games

CHICAGO, IL -- (MARKET WIRE) -- March 21, 2006 -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reported today that it has been selected as the Destination Management partner for the McDonald's All American Games.

XA has been selected for the fourth year in a row, to coordinate all hotel hospitality arrangements, meeting space and food and beverage for game week and players banquet.

On March 29, the McDonald's All American Games will bring the top high school basketball talent in the nation to the Cox Arena in San Diego, CA. These 48 future NCAA, NBA and WNBA superstars will showcase their natural talent and years of practice, as they tip off the 29th Annual Event. The McDonald's All American Girls Game tips off at 4:30 p.m. (PST) and the McDonald's All American Boys Game begins at 7:00 p.m. (PST) and will broadcast LIVE on ESPN.

The McDonald's All American Games ( primary purpose as a fundraiser for Ronald McDonald House Charities® (RMHC®) has been fulfilled along side its ability to showcase high school's top basketball players. Net proceeds from the 2006 Game will benefit Ronald McDonald House Charities of San Diego. Previous beneficiaries have included Sickle Cell Anemia Research, the United Negro College Fund and numerous local children's charities. Since the game was first played in 1977, nearly $5 million has been raised for charity.

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Companies earmarked an average 25% of their 2005 budgets for event marketing, up from 10.7% last year, according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2005)

About McDonalds Corporation

McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

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