December 05, 2006 06:00 ET

XA Produces C.O. Bigelow Display in Shop NYC Presented by Gen Art

NEW YORK, NY -- (MARKET WIRE) -- December 5, 2006 -- XA, Inc. (XA) (OTCBB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by GEN ART and C.O. BIGELOW as the event production agency for the C.O. Bigelow display area in the Shop NYC event taking place at The Puck Building in Manhattan from 6 pm to 10 pm on Tuesday, December 5, 2006.

As the production company, XA will work with Gen Art to design, develop and manage all required elements of the display area at the event to implement a highly stylized and integrated program recreating the look and feel of the original C.O. Bigelow while showcasing both original products from the 1800s as well as new products. Included in the design will be replications of original C.O. Bigelow memorabilia such as neon signage and a custom Old World bar as well as a mixing station which will be used by C.O. Bigelow's owner Ian Ginsberg to prepare the brand's popular lemon body cream. In addition, the Shop NYC event will feature the wares of 40+ emerging high-end fashion designers who will sell their fall / winter collections at discounted prices in women's wear, menswear and accessories.

Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with Gen Art and C.O. Bigelow. We are proud that XA will be given the opportunity by Gen Art to showcase design logistics and production capabilities to support C.O. Bigelow during the Shop NYC event."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About Gen Art

Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, Chicago, Miami and San Francisco, Gen Art produces over 100 events annually ranging from a week-long film festival to massive star-studded fashion shows, DJ competitions, art exhibitions, multi-media events and much, much more.

Gen Art strives to provide access to the film, fashion, art and music worlds for those who are interested in these areas, but often are intimidated and made to feel unwelcome by the exclusive nature of these art / entertainment realms.

About C.O. Bigelow

C.O. Bigelow is an American pharmacy currently owned by Ian Ginsberg. C.O. Bigelow was founded in 1838 in New York's Greenwich Village making it the oldest continually operating pharmacy in America. C.O. Bigelow has served some of our country's most prominent personalities, including Eleanor Roosevelt, Mark Twain and Thomas Edison.

C.O. Bigelow formulas rely on the finest time-tested therapeutic ingredients and apothecary extracts to treat the face and body. They fuse decades of knowledge with modern pharmaceutical techniques to create classic, authentic preparations for all types of skin needs.

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTCBB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

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