March 09, 2012 09:00 ET Names Conal O' Doherty as Vice President of Business Development and Adds Matt Barash to Their Advisory Board

SAN FRANCISCO, CA--(Marketwire - Mar 9, 2012) -, the leading provider of real-time audience data and campaign management software to help marketers optimize their online advertising campaigns, today announced the appointment of Conal O' Doherty as Vice President of Business Development and Matt Barash to the company's Advisory Board.

"We are thrilled to add Conal as a key member of the XA executive team, continuing our expansion in social media advertising and audience analytics, working with the world's leading agencies and brands," said Rob Leathern, Founder and CEO of "I've known Matt Barash for a long time and he is one of the smartest and most creative leaders in the online advertising space around strategic business development and audience monetization."

O' Doherty brings more than a decade of business and corporate development experience to Prior to joining the team, he held a similar role at (part of the Omnicom Group) where he developed strategic relationships to drive the company's overall business growth. O' Doherty was also Vice President at Automatic, and the Owner and General Manager of Presidio Holdings, LLC.

Matt Barash was most recently Vice President at Forbes Media, where he focused on the cultivation of a new business unit to leverage real-time bidding, data management and advertising tech partnerships, in the creation of a suite of tech-driven ad products to bring to market. Previously, Barash served as Senior Director of Publisher Development at Fox Audience Network, where he assembled and managed a portfolio of more than 800 third-party publishers.

About provides unparalleled audience data to help marketers manage and optimize their social and display advertising campaigns, all in real-time. The company's ad management platform,, provides robust technology integration with Facebook and all major display advertising exchanges.'s rich audience insights help advertisers intelligently shape their media buying and audience research efforts. has offices in San Francisco and Palo Alto and was recently honored by the San Francisco Business Times and PwC as the 9th fastest-growing, privately-held company in the Bay Area for 2011. For more information, please visit

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