SOURCE: OneScreen

OneScreen

December 16, 2010 09:24 ET

XA.net Partners With OneScreen to Offer Audience-Based Online Video Advertising at Scale

SAN FRANCISCO, CA--(Marketwire - December 16, 2010) - XA.net, Inc., the leading provider of flexible audience-based online advertising platforms and services for advertisers and agencies, is integrating OneScreen's Media Platform technology into the XA.net platform to offer companies a simple way of delivering high-quality, rich video placements across the web at significant scale.

XA.net's real-time and exchange inventory partners cover 95% of all US online users via integrations with AdBrite, AdMeld, ContextWeb, Doubleclick AdX (Google), PubMatic, Google Adwords, Yahoo! Right Media and Rubicon Project. XA.net's technology efficiently and easily allows advertisers and publishers to create advanced demographic and segment-based display campaigns. OneScreen's Media Banner and Media Player enable XA.net's advertisers to conveniently create and customize video experiences with a skinnable video player and familiar HTML and Flash elements. OneScreen's video player is further enhanced by its content management system and delivery network, which provides high definition video delivery for short-form rich media advertising and long-form branded entertainment. The integration also features OneScreen's Media Analytics within the XA.net platform for full client transparency into user engagement and interaction.

"Our solid inventory partner relationships are built around collaboration and trust. We have been working together to seamlessly incorporate video into display campaigns while leveraging the power of optimized real-time demographic and segment-based targeting to help brands reach their awareness goals," said Rob Leathern, XA.net's CEO.

"Video is becoming a very powerful tool that advertisers can use to engage with their customers and provide rich and memorable experiences," stated Atul Patel, OneScreen Founder and CEO. "Our integration with XA.net allows advertisers to combine video capabilities with real-time bidding and audience targeting at scale, all in the familiar display advertising channel. We see display and video advertising converging rapidly, and the markets agree with acquisitions like Specific Media-Broadband Enterprises, AOL-5min, and Undertone-Jambo, all within the span of a few months."

Research from Google published in their Watch This Space video series concludes that "rich media ads with video lift purchase intent four times better than standard flash banner ads. They also raise awareness five times better and increase brand favorability fifteen times more." And with positive results from recent campaigns, XA.net and OneScreen are now offering video-enabled display advertising to all of their agency and advertiser clients. Interested companies are encouraged to contact XA.net or OneScreen to learn more about this valuable offering.

XA.net's (http://xa.net/contact) audience-based ad technologies have managed and optimized over 60 billion impressions for advertisers and agencies since 2008. With inventory and audience data integration, XA.net's CPMatic.com and optim.al are robust easy-to-use media-buying technology platforms. XA.net was founded in 2008 by Rob Leathern. The company has received funding from prominent advertising technology investors.

OneScreen (www.onescreen.com) is a technology platform that operates a video exchange for quality content producers, publishers and advertisers. Through a wide range of business and audience applications and integrations, OneScreen enables video to be syndicated by content owners, consumed on websites and devices, and leveraged by advertisers using sight, sound and motion to build their brands and business.

Contact Information