SOURCE: XA.net

XA.net - Display and Social Media Advertising

September 28, 2010 10:00 ET

XA.net Releases optim.al Multivariate Social Media Advertising Platform

XA.net's Advanced Optimization Technology Extends Into Social Media With Copy/Image Component Testing and Iteration

SAN FRANCISCO, CA--(Marketwire - September 28, 2010) -  XA.net, Inc., the leading provider of flexible online advertising optimization platforms and services for advertisers and agencies, today announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface.

A pioneer in automating online advertising since 2008, XA.net is participating in the Facebook Advertising API Beta program to scalably and efficiently manage Facebook Ads, and is today for the first time making available its proprietary technology that allows for creative component testing and optimization. The platform gathers and analyzes data to define the best performing components of each advertisement, empowering advertisers to drive optimal ROI.

"We're excited about the groundbreaking optim.al product, and think the management integration with our existing market-leading PlatformX advertising system will create further value for our advertisers, agency and network clients," said Rob Leathern, XA.net's founder and CEO. "optim.al further advances XA.net's leading position in audience-based, advertiser-centric ad optimization and management and we look forward to ongoing feedback on the Facebook Ads product."

optim.al allows advertisers to optimize by clicks or conversions, utilizing either full factorial or fractional factorial multivariate testing. Fractional factorial testing allows for advertisers to test many ad components with far fewer tests -- allowing advertisers to determine winning combinations of image and copy elements far more quickly than if they ran every possible combination.

XA.net's optim.al will also help advertisers come up with streamlined ad copy via integration with creative partner BoostCTR. BoostCTR is currently producing an average of 70% lift in CTR for its clients.

About XA.net, Inc.
XA.net's audience-based ad technologies have managed and optimized over 60 billion impressions for advertisers and agencies since 2008. With advanced inventory and audience data integration, XA.net's CPMatic.com is a robust easy-to-use media solution built on its PlatformX technology. XA.net was founded in 2008 by online technology veterans, and has offices in San Francisco and Los Angeles. The company has received funding from prominent advertising technology investors including Jonah Goodhart, Noah Goodhart, Jerry Neumann and Mike Walrath.

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