SOURCE: XA.net

XA.net

September 21, 2011 09:31 ET

XA.net Taps Start-Up Veteran Tim Clarke as Vice President of Marketing

Initial Focus Is on Building the optim.al Brand, XA's Cutting-Edge Facebook Advertising Platform

SAN FRANCISCO, CA--(Marketwire - Sep 21, 2011) - XA.net, Inc., the developer of optim.al -- the leading Facebook Ad Testing and Management Platform -- named Tim Clarke, Vice President of Marketing. Clarke previously served in a similar role at RockYou, a social gaming company. Prior to RockYou, he drove business development within The Omnicom Group across a number of marketing disciplines.

"Tim's passion as an entrepreneur, coupled with his marketing savvy, makes him a smart fit for our company," said Rob Leathern, Founder and CEO, XA.net. "He'll play a crucial role as we scale our optim.al platform and position XA.net squarely where social and display advertising converge."

Clarke's start-up roots began with Pete's Wicked Ale, from the company's seed phase to the brand's IPO until its eventual private sale. Together with a core group from Pete's, he later co-founded a distilled spirits company. Tim also worked as an Executive Director at AOL Time Warner, where he managed cross-media deals within the global marketing solutions division.

"I cut my teeth in a couple of start-up enterprises, and while I enjoy the resources of larger organizations, it's building a brand from the ground up that is truly inspiring," said Clarke. "XA.net's technology is unparalleled in today's social and display advertising space, and I look forward to working closely with the team over the next several years."

A graduate of the University of San Diego, Clarke earned an MBA from Georgetown University.

About XA.net, Inc.
XA.net is the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, integrated with all major ad inventory sources. Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net technology team created optim.al, the leading multivariate ad platform for Facebook. Visit optim.al to learn more about the company's media and data products.

About optim.al
optim.al provides a cutting-edge platform to create, manage, track and optimize social media campaigns in one powerful, audience-driven system. Companies can now efficiently achieve both direct response and branding objectives with socially-linked ad campaigns. Approved by Facebook, this system delivers rich audience analytics and data-driven results. Please visit http://optim.al/pricing-plans/.

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