Mandalay Gaming Holdings Ltd

November 10, 2011 07:51 ET

XBingo Established As Mandalay's Busiest Site Less Than Six Months After Launch, the latest online bingo brand from the Mandalay stable, has just tipped rival sister brand in terms of active players.

LONDON, ENGLAND--(Marketwire - Nov. 10, 2011) - Knocking CostaBingo off the pole position is an incredible feat for a brand launched in June this year as Costa has been well established for over two years and was positioned as having an 8% UK market share in a recent industry report.

This achievement is particularly sweet for Mandalay co-founders Richard Skelhorn and Alex Holt as this is the first brand to launch on its own next generation bingo software platform.

Given its incredible growth, and the active player numbers increasing week on week, it is clear that the Mandalay team have combined the knowledge gained from their four brands on the Dragon Fish / 888 UK facing software, to launch its own super brand

The experience, intelligence and the gamble seem to have paid off for Mandalay Gaming Holdings as XBingo has only just started on its planned path and already is snapping at the heels of the UK market leaders.

The new software platform that XBingo runs on has been designed specifically for the international markets and an intensive rollout programme is being planned for 2012.

"Key to the speed of achievement of the brand has been the integration of social media. We have always believed in the power of social media and have harnessed a total Facebook marketing strategy for recruitment and awareness, as well as an innovative beta test phase with players recruited via a highly targeted Facebook campaign "explained Mandalay Gaming Holdings co-founder Richard Skelhorn.

"We set out with high ambitions for It is our first brand on our own software platform and we are confident we have a very strong product that will make an impact in new markets going forward. This UK milestone is a fantastic start on an exciting journey" Skelhorn concluded. has quickly grown to the size of CostaBingo, and now seeing more active players, it shows signs of offering unlimited international possibilities for the Mandalay team.

Editors Notes:

• Mandalay Media Group was co-founded by Richard Skelhorn and Alex Holt in 2009.

• Mandalay Media Group owns four bingo sites on the UK facing Dragonfish/888 software platform; (launched June 2009), (launched July 2010), (launched January 2011) and (launched April 2011).

• Mandalay Gaming Holdings Ltd was co-founded by Richard Skelhorn and Alex Holt in 2011 in order to establish international business opportunities. was the first bingo brand to launch on the new Mandalay Gaming Holdings Ltd owned software in June 2011.

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