Xbox Canada

Xbox Canada

November 17, 2005 10:21 ET

Xbox 360 Launches into Toronto November 21

TORONTO, ONTARIO--(CCNMatthews - Nov. 17, 2005) -

ATTENTION: Photo Editors and Broadcast Assignment Editors

Xbox Canada invites consumers to get hands on with the new Xbox 360 games; rock out to EMI recording artists OK Go; and 200 lucky attendees will be able to buy an Xbox 360 at the on-site Future Shop

The final countdown has started! The highly anticipated Xbox 360™ video game and entertainment system hits stores November 22, 2005 and the night before, Xbox fans will converge in downtown Toronto to celebrate the next generation of fun with Xbox Canada.

WHAT: Xbox 360 Launch Event
WHERE: The Guvernment, 132 Queen's Quay East, Toronto
WHEN: Monday, November 21 from 7pm to 1am

PHOTO OPPORTUNITIES: Catch consumers playing in intense Xbox 360 tournaments throughout the night; rocking out with OK Go; and lining up to buy some of the first Xbox 360 systems in Canada. Key times include:

6:30pm -- Hardcore Xbox fans lined up to join the party; the
first 360 people are guaranteed admission
7:00pm -- Doors open
7:15pm -- Red carpet entrance featuring video game superstars
10:45pm -- OK Go hits the stage
Midnight -- The first consumers buy their Xbox consoles at the
on-site Future Shop


Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live® online gaming service, and unique digital entertainment experiences that revolve around you. The system will launch this holiday season in Europe, Japan and North America, to be followed by availability in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at and for the latest Xbox 360 Canadian launch details, go to

Contact Information

  • For more information or for media accreditation
    High Road Communications
    Coralie Olson
    416-368-8348 ext. 225
    High Road Communications
    David Gollom
    416-368-8348 ext. 267