SOURCE: XcelMobility Inc.

XcelMobility Inc.

October 06, 2011 08:30 ET

XcelMobility Appoints Senior Executive for Japan

REDWOOD CITY, CA--(Marketwire - Oct 6, 2011) - XcelMobility Inc. (OTCBB: XCLL) ("Xcel" or the "Company") a developer of high speed web browsing solutions and related performance enhancing products for mobile devices is very pleased to announce the appointment of Mr. Takenori Kobayashi as Senior Vice President, Japan.

Mr. Kobayashi has enjoyed an exceptional and varied career in his native Japan and abroad in the U.S., Taiwan and China. He is an accomplished management professional experienced in business planning, new business development and financial analysis. He has proven leadership abilities exemplified by his effective completion of a large international M&A project and in the role of Corporate Director overseeing the successful expansion of a major Chinese business entity. He achieved great success as Chairman and President of a subsidiary of a large restaurant chain by directing market research, new concepts, branding, site development, and overall operation of the venture.

Mr. Kobayashi recently served as President and Director of Merit Link Investment and Consulting Ltd. and CEO and Director of Merit Link China Co. Ltd. (Hong Kong). Previously he was Chairman and President of Shenzhen Lotteria Restaurant Co. Ltd. (2009-2011), Officer, Global Business at Lotteria Co. Ltd. (Tokyo, 2008-2011), Divisional V.P., SEGA Sammy Holdings Inc. (Tokyo, 2006-2008), Director, Financial Consulting, McDonald's Japan (Tokyo, 2000-2006), Business Development, Faith Inc. (Mobile Content Producer) (Tokyo, 2002-2003), Senior Staff, Taiwan Matsushita Electric Works, Ltd. (Panasonic), (Japan, 1994-1997), Internship, Deloitte & Touche LLP (Hawaii, 1999-2000). Mr. Kobayashi was educated at Chaminade University (Hawaii) MBA, and at UC Berkeley, Major in Economics. He resides in Japan, is a Certified Public Accountant (Washington) and speaks fluent English and business level Mandarin.

Ryan Ge, CEO of XcelMobility, comments, "We are really looking forward to working with Takenori, as his entrepreneurial history combined with his financial and management skills have convinced us that he has the attitude, outlook and vision we need in Japan. His primary role will be to work closely with our primary strategic partner in Japan, International Strategic Leaders, Inc. (ISL), who enjoy contractual relationships with the three largest cellular carriers in Japan; NTT Docomo, KDDI and Softbank. Beyond that, we anticipate he will move rapidly to forge relationships with all the other cellular phone manufacturers and providers in the region. We want to welcome him to the team and look forward to his contribution to our growing Company."

As part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934, further details of the Company's business, finances, appointments and agreements are filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit:

About XcelMobility Inc. (OTCBB: XCLL)
XcelMobility is a US based company focused on the research, development and commercialization of technologies for mobile internet users. The Company develops innovative products which considerably enhance the internet performance of smartphones, tablets and netbooks when connected to cellular carriers. Due to the vast size of the mobile market in Asia and the inherent propensity to connect to the internet using mobile devices, XcelMobility believes that shareholder value is best served by focusing commercialization efforts in the Asian marketplace prior to a product roll out on a global scale. For more information visit:

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

On Behalf of the Board,
Ron Strauss, Chairman,
XcelMobility Inc.

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