SOURCE: EMTA Holdings Inc.

April 27, 2007 12:40 ET

XenTx™ Extreme Engine Treatments Helps O'Reilly's Stores Celebrate Its 50th Anniversary

EMTA Holdings to Provide Special Incentive to O'Reilly's Most Successful Salespeople

SCOTTSDALE, AZ -- (MARKET WIRE) -- April 27, 2007 -- EMTA Holdings Inc. (OTCBB: EMHD), an energy, fuel and environmental conservation company, today announced that it has developed a special promotional program for O'Reilly's Stores.

The promotion has been developed in support and appreciation of the O'Reilly's team members. XenTx Extreme Products designed and produced 50 Custom Leather Jackets to be awarded to the top 50 sellers of XenTx products. Those who sell the most XenTx products vs. the total sales of the store will be declared the winners.

Jim White, EMTA Corporation VP of Marketing, stated, "We recently presented our products to over 3,000 O'Reilly's employees at their Managers conference in Dallas, TX. The response to our product and the enthusiasm shown by this group led us to developing this reward program. O'Reilly's will be promoting our XenTx Extreme Engine Treatment and our XenTx Transmission Treatment through the end of May."

XenTx™ products feature breakthrough technology that reduces overall friction and mechanical wear resulting in greater fuel economy and less air pollution. XenTx™ products are available at major retailers including Wal-Mart Canada, Murray's Discount Auto Sales, Strauss Discount Auto, True Value, O'Reilly Auto Parts, Lee Auto Parts, Meijer, Fred Meyer, Bi-Mart, Levin's, Midway Auto Supply, Canadian Tire, G.I. Joe's, B&B Auto Supply. For additional information please visit

About EMTA

EMTA Holdings Inc. is a holding company currently engaged in providing innovative solutions to conserve energy usage, particularly for petroleum-based fuels. The Company has developed unique products that are sold to industrial and commercial customers as well as to retail consumers. In addition, the Company is currently developing three new lubrication products and is interested in identifying future merger opportunities.

This press release discusses certain matters that may be considered "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding the intent, belief or current expectations of EMTA Corp. ("the Company") and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties that could materially affect actual results such as, but not limited to: the ability of the Company to raise necessary capital; to attract and retain effective management; the lack of viable commercial applications or the failure of third-party contractors to perform their contractual obligations. Prospective investors are also referred to the other risks identified from time to time in the Company's reports and registration statement filed with the Securities and Exchange Commission.

Consulting For Strategic Growth1, Ltd. ("CFSG1") provides EMTA Holdings Inc. ("the Company") with consulting, business advisory, investor relations, public relations and corporate development services. Independent of CFSG1's receipt of cash compensation from the Company, CFSG1 may choose to purchase the company's common stock and thereafter liquidate those securities at any time it deems appropriate to do so.

Contact Information

    Investor Relations:
    Stan Wunderlich
    Consulting for Strategic Growth 1, Ltd.
    800 Second Avenue, Fifth Floor
    New York, NY 10017
    (800) 625-2236
    Email Contact

    Media Relations:
    Dan Stepanek, EVP,
    Email Contact
    Stuart Fine
    Carpe DM Inc.
    Email Contact