SOURCE: Xero Limited

Xero Limited

March 05, 2015 11:00 ET

Xero Brings Beautiful Accounting to the iPad®

Answers Leading Pain Point Caused by Desktop Accounting Software; Puts Key Business Information and Insights at Owners' Fingertips; Launches Three iBooks to Improve Small Business Performance

SAN FRANCISCO, CA--(Marketwired - Mar 5, 2015) - Xero (@Xero) for Apple® iPad® is available immediately in global Apple® iTunes® stores. Building on its award-winning Web application for all devices and platforms, Xero has been redesigned to complement the simple aesthetic principles and unique capabilities of the Apple® iPad®. Xero is used millions of times a week on Apple® devices worldwide.

Xero's "Xero Everywhere" strategy is delivering small business tools and insights through a common and beautiful interface, regardless of the platform or device form factor. This makes it simple and easy for entrepreneurs and owners to stay in touch with their numbers from any device or location. Soon this will include delivering notifications to "wearables" and other devices.

Customer research, undertaken by Xero1, established that the number one reason for switching to Xero was the lack of mobility provided by traditional accounting software. Nearly 70% of Xero users in the U.S. use tablets for their business reflecting the shift in the way owners and advisors work -- quickly flipping between the web and mobile apps and requiring instant access to critical business information, regardless of device and location.

Xero Optimized
Through beautiful design that takes advantage of the iPad®'s Retina screen and increased surface area, Xero is able to deliver:

  • Both landscape and portrait views -- a popular customer request
  • Faster and simpler transaction reconciliation -- users can quickly access the information they need, tap on a record and see additional details in the right-hand pane
  • Simple and easy to understand cash flow reporting, and the ability to review payments and send invoices on the fly -- ultimately reducing time-to-payment and boosting the financial health of the business.

Accountants and bookkeepers can also stay productive using Xero's app when in between client meetings or at home. Client accounts are easily accessible for reconciling data or addressing questions.

Xero also announced that it has released three small business guides, providing small businesses with best practice advice and business tips. All three are available for free from the iTunes® store here.

Customers benefit from Xero's free No Wait Support. Users simply log any issues or queries inside the application and a qualified Xero specialist makes contact to resolve any problems. This means small business owners don't waste time waiting on the phone to talk to an often inexperienced call center representative. Xero staff provides support in their country of business, ensuring relevance for the user. Over the past year, Xero has continued to scale its U.S.-based customer support teams in San Francisco and Denver.

Comments on the News:

  • "Today we go beyond just delivering the world's most beautiful accounting application on any device. We are realizing our vision of optimizing Xero to increase the productivity of small business owners on the world's most popular devices," said Angus Norton, Chief Product Officer, Xero. "Xero for the iPad® is the most compelling small business application available today, making it simple and easy for people to manage and grow their businesses."
  • "We are eight weeks into 2015 and have delivered over 100 updates to Xero for small businesses," added Norton. "We will continue to express our Xero Everywhere strategy by optimizing for more and more devices in 2015, including wearables."
  • "We are seeing a shift in the way owners run and manage their small businesses," said Andy Lark, Chief Marketing Officer. "They are moving across devices and locations while completing a single task. And, they want access to critical information with a touch, while on the move. Optimizing Xero for the iPad® answers that need and furthers Xero's lead on legacy software providers."
  • Jeremy Turner, owner of restaurant Cibo, said, "With Xero I can run my business effectively, even when I'm not at the restaurant or cafe. I can check cash flow on the go or reconcile my banking while at the velodrome."

Pricing & Availability:

  • Xero's app supports market-leading platforms: Apple's iOS for iPhone® and iPad® and Google's Android, and is available now at no additional cost as part of Xero's small business accounting solution, with prices starting from US$9 per month.

1 Research of U.S. Small and Medium-sized Businesses, July 2014, conducted by Xero.

Xero social media and resources:

About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has 400,000 paying customers in more than 180 countries. Xero seamlessly integrates with over 350 third-party tools, and was recently ranked No. 1 by Forbes as the World's Most Innovative Growth Company.