October 15, 2013 08:30 ET

Xeros Brings Award-Winning Green and Sustainable Textile Cleaning to North America

Establishes U.S. Headquarters and Appoints New Leadership Team

MANCHESTER, NH--(Marketwired - Oct 15, 2013) - Xeros, the innovator of an ultra low water cleaning system, announced today that it has officially opened its North American headquarters in Manchester, NH. The company also named three industry veterans to lead its North American sales and operations and to support its current customers. The appointees include Jonathan Benjamin as President North America; David Kaupp, Vice President of Marketing; and Jim Basler as Director of Operations.

Through the use of polymer bead technology, the patented, award-winning Xeros System for commercial laundry uses 70% less water, up to 50% less energy, and approximately 50% less detergent, to deliver superior cleaning results as compared to traditional "soap and water" methods. By combining the beads' molecular structure with a proprietary detergent solution, dirt from soiled items is attracted and absorbed by the beads, producing cleaner results. The reusable beads have a lifespan of hundreds of washes before being collected and recycled. 

"We recently launched the Xeros System to the market at the Clean Show in New Orleans this past June," said Jonathan Benjamin, President of Xeros North America. "We already have several customers in the U.S. that are currently using our polymer bead technology. It is truly the first real innovation in the laundry industry in more than 60 years."

North American customers include the Hyatt Regency Reston in Reston, VA; Crest Cleaners in Clifton, VA; and Sterling Linen Services in Manchester, NH. 

About the team

Jonathan Benjamin, President, North America - Jonathan is responsible for the commercialization and adoption of Xeros' technology in North America. He brings more than 15 years experience and comes to Xeros from Envoy Services, where he served as President. Envoy Services is a diversified management and holding company that owns a number of commercial laundry related businesses located in the United States.

David Kaupp, Vice President Marketing, North America - David is a performance-marketing executive who brings more than 25 years of experience to Xeros. He most recently served as Principal at Consilium Global Business Advisors, which specializes in helping companies enter new markets and grow profitability.

Jim Basler, Director of Operations, North America - Jim comes to Xeros from Washing Systems, one of the largest chemistry suppliers to the commercial laundry industries, where he served as Laundry Resource Director for more than 11 years. He is responsible for technical service and support helping customers realize the benefits of Xeros' system.

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About Xeros Cleaning
Xeros is changing the way textiles are cleaned. Using patented polymer bead technology, the Xeros System for commercial cleaning uses up to 70% less water, 50% less energy and approximately 50% less detergent, and delivers superior cleaning results compared to conventional washing. Xeros was named a top invention by TIME magazine, winner of 'Best Technological Breakthrough' in The Climate Week Awards 2011; listed in World Wildlife Fund's survey of global 'Green Game Changers'; and has been awarded two Rushlight 2013 Awards for green innovation. Strategic partnerships include Green Earth Cleaning and BASF. Xeros is headquartered in the UK with offices in the U.S. and China. For additional information, please visit

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