SOURCE: xiQ Inc.

xiQ Inc.

May 11, 2016 06:00 ET

xiQ Announces Genpact Has Deployed Its Watson-Powered Market Intelligence Platform

xiQ's Combination of Next-Generation Content Marketing and Cognitive Computing Services Allows Genpact to Provide Real-Time Intelligence to Global Leadership, Sales and Marketing

LOS ALTOS, CA--(Marketwired - May 11, 2016) - Today, xiQ, a leader in real-time personalized market intelligence, announced that GE-spinoff Genpact (NYSE: G), a global leader in digitally powered business process management and services and architect of the Lean Digital enterprise, has deployed xiQ's Marketing Intelligence Platform, powered by IBM Watson. The platform is enterprise-wide and is applied to its global leadership, sales, marketing and industry business unit executives. By implementing the cognitive computing-powered xiQ platform, Genpact is now able to identify real-time market intelligence that further strengthens its ability to support client growth, efficiency and business agility.

"Thought leadership is a key driver of Genpact's 'Lean Digital Transformation' vision," said Gianni Giacomelli, Chief Marketing Officer and SVP of Product Innovation, at Genpact. "xiQ delivers real-time market intelligence to our leadership team, reducing the time to process critical information while improving decision making. With xiQ, we have digitalized the process of keeping our teams on the cutting edge, winning customer confidence and driving business growth."

"We are excited and honored to have a market leader like Genpact adopt xiQ as its single source of daily market intelligence. This platform is a strong validation of how xiQ empowers the agile enterprise," says Usman Sheikh, CEO of xiQ. "By combining IBM Watson's cognitive computing capabilities with xiQ's industry leading market intelligence engine, we have radically increased access to high value, actionable intelligence."

xiQ's Marketing Intelligence Platform leverages multiple IBM Watson Alchemy language APIs like Entity, Keyword, and Concept Extraction as well as Sentiment Analysis to help companies like Genpact analyze unstructured data from the Internet, social media and public records. This analysis, combined with xiQ's other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. For example, by tapping into Watson's Sentiment Analysis service, Genpact can analyze tweets and news from their clients, proactively identify their customer needs, personalize their engagement and enhance their customers' experience.

About xiQ
xiQ™, Inc. provides real-time personalized market intelligence to help accelerate sales, monitor competitive activity and improve marketing effectiveness. xiQ, a member of the IBM Watson™ developer community, uses a combination of natural language processing, artificial intelligence and machine learning algorithms to synthesize data and news from the Internet and Social Media, into contextual business-ready information. xiQ's platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others. The xiQ app can be downloaded free for iOS devices. Follow xiQ on Linkedin and Twitter.

About Genpact
Genpact (NYSE: G) stands for "generating business impact." We are a global leader in digitally-powered business process management and services. We architect the Lean Digital(SM) enterprise through our patented Smart Enterprise Processes (SEP(SM)) framework that reimagines our clients' operating model end-to-end, including the middle and back offices. This creates Intelligent Operations(SM) that we help design, transform, and run. The impact on our clients is a high return on transformation investments through growth, efficiency, and business agility. For two decades, first as a General Electric division and later as an independent company, we have been passionately serving our clients. Today, we generate impact for a few hundred strategic clients, including approximately one-fifth of the Fortune Global 500, and have grown to over 70,000 people in 25 countries, with key offices in New York City. The resulting business process and industry domain expertise and experience running complex operations are a unique heritage and focus that help us drive the best choices across technology, analytics, and organizational design. For additional information, visit www.genpact.com. Follow Genpact on Twitter, Facebook, LinkedIn, and YouTube.

IBM Watson: Pioneering a New Era of Computing
Watson represents a new era in computing called cognitive computing, where systems understand the world the way humans do: through senses, learning, and experience. Watson continuously learns, gaining in value and knowledge over time, from previous interactions. With the help of the Watson platform, organizations are leveraging cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges. Dozens of IBM Watson APIs are available to developers via the open Watson Developer Cloud and span language, speech, vision and data insights. Today, more than 80,000 developers are building apps and businesses powered by Watson, and developer partners include over 500 businesses across 17 industries.

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