SOURCE: Xlear, Inc.

November 09, 2011 10:00 ET

Xlear Introduces Spry Cinnamon Toothpaste With Xylitol

All Natural Cinnamon Flavored Toothpaste Sweetened With Xylitol; Provides Menthol-Free Way to Freshen Breath and Clean Teeth

OREM, UT--(Marketwire - Nov 9, 2011) - Xlear, Inc., today introduced its latest Spry Dental Defense System® product, an all natural cinnamon flavored toothpaste with xylitol. Spry Cinnamon Toothpaste's fluoride-free, natural tartar control formula with aloe helps to clean and moisturize the mouth while freshening the breath. Xylitol, which makes up 25 percent of the toothpaste, is a natural sweetener that is clinically proven to help reduce the risk of tooth decay and may reduce the risk of dental caries. Spry Cinnamon Toothpaste can be purchased online at Xlear.com or at more than 6,000 natural product and health food retailers.

In addition to being a rich source of xylitol, Spry Cinnamon Toothpaste offers people who avoid mint for personal preference, usage of homeopathic medicines or sensitivities a completely menthol-free way to clean their teeth and freshen their breath.

"Our cinnamon gum is one of our most popular flavors, so we wanted to capture that flavor and freshness in new toothpaste," said Blaine Yates, president of Xlear, Inc. "We feel we have captured the essence of our gum in healthy, sugar- and fluoride-free toothpaste, which gives our customers another daily option to get the full benefits of xylitol. Our Spry Dental Defense System is one of the most successful Xylitol product lines in the country and it continues to grow and evolve. We are excited to see and hear the reaction of our customers as they use the new toothpaste."

A 4.0 oz tube of the Spry Cinnamon Toothpaste is available for purchase online at Xlear.com for $4.95 per tube. The tubes are also available at thousands of health food and natural products stores across the country. Visit Xlear's online store locator to find a store near you.

The Spry Dental Defense System is a family of products that includes Spry Toothpaste, Spry Oral Rinse, Spry Tooth Gel, Spry Sponge Floss, Rain Oral Mist and a variety of Spry chewing gums and mints. Each product is designed to deliver a healthy dose of xylitol, which has shown to benefit oral health. Spry products are safe and recommended for children and adults.

About Xlear, Inc.
Founded in 2000, Xlear, Inc. (pronounced "clear") is recognized as one of the leading manufacturers of xylitol products, and one of the largest importers of xylitol in the United States. Xlear is committed to providing consumers with the health benefits of xylitol by manufacturing all-natural, health-enhancing products. Xlear offers Xlear Nasal Spray® with Xylitol, a patented nasal spray; a complete line of oral health products offered under the Spry™ Dental Defense System brand; and XyloSweet®, raw xylitol crystals used as a sugar substitute in cooking, baking and general consumption. Xlear, Inc. is a private company with headquarters in Orem, Utah. For more information, visit Xlear.com.

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