SOURCE: XLNTads

January 29, 2008 11:22 ET

XLNTads Acting CEO Neil Perry to Lead Interactive Session on Consumer-Generated Advertising at iMedia Brand Summit

BONITA SPRINGS, FL--(Marketwire - January 29, 2008) - On Tuesday, February 12, at the sold out 7th Annual iMedia Brand Summit, acting CEO of XLNTads Neil Perry will lead a panel discussion titled, "The Golden Rule of Consumer-Generated Advertising - Know Thy Ad Creator." Joined by brand managers, online marketers and ad creators, the panel will address the consumer-generated advertising (CGA) revolution that has continued to flood the Internet and revolutionize the traditional 30-second spot.

With early contests propelling CGA into mainstream media, such as the well-recognized Doritos Super Bowl campaign, brand marketers, advertisers and analysts have deliberated over the trend's impact, success and stability. Clearly everyone has seen this strategy as a unique way to tap into the creativity of the consumer.

A 23-year veteran of McDonald's Corporation, Perry will lend his insights as a marketing innovator to lead a thought-provoking discussion that will provide attendees with an opportunity to hear from both sides of the CGA coin -- from the brands currently utilizing CGA and the creators entrenched in the videographer community.

On the brand front, Perry will be joined by Cynthia Levin, online marketing manager of Vertical Branding, who will offer strategies for brands interested in entering the CGA space. Tim Murphy, senior director of digital marketing for Anheuser-Busch, will join the discussion to lend his thoughts on CGA versus traditional advertising in terms of maintaining brand integrity while enlisting the creative freedom of consumers. Kevin Nalty, viral videologist and founder of Will Video for Food, will represent the consumer ad creators, lending insights into the motives and driving factors of consumers who enter CGA campaigns as well as how brands can more effectively work with various communities of creators.

Attendees will learn not just how to reach this audience, but how to create an engaging campaign that will generate the highest quality of brand-appropriate ads. To learn more about the iMedia Brand Summit, please visit: http://www.imediaconnection.com/summits/16961.asp.

About XLNTads:

Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of Internet marketing executives. The company was created in early 2007 to fill a void between the brand marketers and video creators engaged in the evolving world of consumer-generated advertising. Powered by Brightcove video hosting technology, XLNTads.com provides brands with a fast, simple and cost-effective way to leverage the consumer-generated advertising boom. For creators it's a convenient way to interact with over a dozen major brands all in one place. Please visit www.xlntads.com for more information.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for XLNTads
    (919) 833-9975 x10
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