June 14, 2007 08:00 ET

XLNTads and Xbox LIVE Ask Consumers to Create the Next Big Television Hit

CONSHOHOCKEN, PA--(Marketwire - June 14, 2007) - Today, consumer-generated advertising company XLNTads announced it has joined forces with the "Xbox LIVE® Originals" contest in an effort to reach out to creative minds and aspiring filmmakers in the online community.

Running since April 16, Xbox asked XLNTads to tap into the video community via its Creator's Advisory Board, a newly formed group that provides strategic direction and best practices associated with consumer-generated advertising campaigns and contests. The board is comprised of videographers, producers, publishers and entertainers who have gained recognition through video sharing sites such as YouTube, MetaCafe and Revver, among others. Together, they have developed an environment that attracts passionate videographers and filmmakers -- those who possess the artistic insight to produce original, high-quality submissions.

The "Xbox LIVE Originals" contest invites a wide range of artists and Xbox users to create a 5 to 15-minute pilot episode introducing an original television series. The pilots may be live-action, animated or both. Contestants who visit the will be able to download the entry kit for submission.

A selection of standout finalists will be featured exclusively on Xbox LIVE Marketplace starting in July, with the winner of the contest receiving a $100,000 deal with Xbox LIVE to create a six-episode series based on the short pilot as well as an exclusive screening event at the 2007 New York Television Festival.

For complete contest rules and entry requirements, visit The Xbox LIVE Originals contest will close on June 29, 2007.

About Xbox LIVE:

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at

About XLNTads:

Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of Internet marketing executives. The company was created in early 2007 to fill a void between the brand marketers and video creators engaged in the evolving world of consumer-generated advertising. Powered by Brightcove video hosting technology, provides brands with a fast, simple and cost-effective way to leverage the consumer-generated advertising boom. For creators it's a convenient way to interact with over a dozen major brands all in one place. Please visit for more information.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for XLNTads
    (919) 833-9975 x10
    Email Contact