October 23, 2007 10:48 ET

XLNTads Mock Brand Contests Showcase Growing Talents of Consumer Ad Creators

CONSHOHOCKEN, PA--(Marketwire - October 23, 2007) - Today, XLNTads announced the winners of its inaugural consumer-generated advertising (CGA) contest. The winning entries demonstrate the growing talent of consumer ad creators and highlight the quality, originality and creativity CGA can offer for brand-sponsored campaigns.

The XLNTads contest winners range from average consumers to film students to small production companies. Andy Signore, who earlier this year was honored at the MTV Movie Awards for his short blockbuster spoof, "United 300," won for an ad he developed for "XLNT Shampoo." Luther Gabriel, winner of the "XLNT Grasshopper" automobile category, used a prize he won through a previous CGA contest, Final Cut Studio editing software, to create his winning entry.

"We are discovering that there is an enormous amount of untapped talent out there, and videographers from Idaho to Rhode Island, who wouldn't typically have access to Madison Avenue ad agencies, are dying to get their work out there and be seen by online audiences," said Neil Perry, acting CEO of XLNTads. "We were delighted by the volume of high-quality, cable TV-ready submissions we received, all for 'pretend' brands! In some cases viewers were even asking where they could buy these non-existent products. And we expect we'll get even better work from our creators when they are shooting ads for brands they actually use and have an affinity for."

In August 2007, XLNTads launched with eight mock brands -- from a credit card, to a candy bar, to a shampoo -- to build buzz for the site and grow its pool of qualified ad creators. The response was overwhelming, as creators from all walks of life competed for eight grand prizes worth $1,500 each.

"I'm always looking for new ad contests, and with each video I make, I am further honing my videography skills," said Gabriel. "XNLTads finds those contests for me, and the more I create, the bigger and better my portfolio and profile on the site. If my work gets in front of the brands, that's even better."

XLNTads received nearly 150 video entries for the competition and has now grown its qualified creator community to over 500. The enthusiasm XLNTads has seen from its members and the quality of the ads submitted support CGA's popularity with ad creators and videographers who are seizing the opportunity to showcase their talent to peers and brands. To see all of the winning videos, log on to

About XLNTads:

Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of Internet marketing executives. The company was created in early 2007 to fill a void between the brand marketers and video creators engaged in the evolving world of consumer-generated advertising. Powered by Brightcove video hosting technology, provides brands with a fast, simple and cost-effective way to leverage the consumer-generated advertising boom. For creators it's a convenient way to interact with over a dozen major brands all in one place. Please visit for more information.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for XLNTads
    (919) 833-9975 x10
    Email Contact