May 15, 2007 08:00 ET

XLNTads: YouTube Producers, Internet Videographers and Video Creators Crucial to Success of Consumer-Generated Ad Campaigns

Acting CEO Neil Perry Assembles Creator's Advisory Board and Asks for Participation in Inaugural XLNTads Contest

CONSHOHOCKEN, PA -- (MARKET WIRE) -- May 15, 2007 -- Today, consumer-generated advertising company XLNTads announced the formation of the Creator's Advisory Board (CAB) to provide strategic direction and best practices associated with consumer-generated advertising campaigns and contests. The CAB is comprised of videographers, producers, publishers and entertainers who have gained recognition through video sharing sites such as YouTube, MetaCafe and Revver, among others.

XLNTads and the CAB believe that to run successful consumer-generated ad campaigns, it is imperative to harness the top video talent available to elevate the quality of submissions and reduce risk by weeding out poorly executed or inappropriate pieces. The CAB members are experienced with the consumer-generated advertising channel and have contributed largely to XLNTads.

The board members are:

--  Sean Bury, Invisible Engine Films (
--  Angela Calman, video producer and publisher of
--  Jefferson Chaney, video editor, director and producer
--  Mark Day, comedian and video creator (
--  Kevin Nalty, viral videologist and founder of Will Video for Food
--  Zack Scott, video creator and entertainer (
--  Matt Wyatt, Invisible Engine Films (
$5,000 Offered to Best Consumer-Generated Ad for XLNTads Launch

In related news, acting CEO Neil Perry announced that XLNTads is running a consumer-generated advertising contest as part of its corporate launch. The company invites the CAB, YouTube producers and Internet videographers to participate by creating and submitting a video ad that explains XLNTads.

The grand prize winner will receive $5,000 for the video that best represents what XLNTads is all about. 10 runners-up will each receive the popular editing software "Final Cut Studio II" or cash equivalent of $1,200, and all entrants will gain VIP status on the site, giving them first notice of new opportunities to create commercials for big brands. A panel of independent marketing professionals outside of the XLNTads community will be responsible for selecting the winners. Entries will be accepted until June 1.

XLNTads plans to make a big splash in July, announcing up to 15 major brands running simultaneous campaigns. Before then, XLNTads is inviting creators to sign up and begin building their profiles, which will be accessible on the site by other users and brand managers.

About XLNTads

Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of Internet marketing executives. The company was created in early 2007 to fill a void between the brand marketers and video creators engaged in the evolving world of consumer-generated advertising. Powered by Brightcove video hosting technology, provides brands with a fast, simple and cost-effective way to leverage the consumer-generated advertising boom. For creators it's a convenient way to interact with over a dozen major brands all in one place. Please visit for more information.

Contact Information

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    Carla Vicens
    blast! PR
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