SOURCE: xMatters, inc.

xMatters, inc.

December 13, 2011 08:00 ET

xMatters Takes Silver Honors for the 2011 W3 Awards

Awards Honor Outstanding Websites, Web Marketing, Web Video and Mobile Apps

SAN RAMON, CA--(Marketwire - Dec 13, 2011) - xMatters, inc., the relevance engine company, has been announced a winner of the 2011 W3 Awards in conjunction with the International Academy of the Visual Arts. The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide. A highly competitive contest, the 2011 W3 Awards received over 3,000 entries.

"We're thrilled to be 2011 W3 Awards winners," said Charity Hudnall, Marketing Director at xMatters, inc. "Our marketing team works hard to publish new and exciting digital and visual content throughout the year, and this award is a testament to that."

xMatters took home silver honors for their business continuity focused microsite,, which is designed to educate prospective clients on why traditional mass notification vendors fail to meet critical needs of today's crisis communications needs. Additionally, xMatters' "Stop Generic Messaging" video was recognized which highlights how people are bombarded by alerts that don't matter and the relative danger of not getting the right information to the right person in times of crisis.

"This year's W3 Winners demonstrate the out-of-the-box thinking and creative execution that exemplifies what the Web is all about," said Linda Day, the Executive Director of the IAVA. "On behalf of the entire Academy, congratulations to this year's W3 Award entrants and winners for their dedication to pushing the limits and finding new ways to raise the bar in Web Creativity."

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit for a full member list and additional information.

For more information about the W3 Awards, please visit, email The W3 Awards at or call (212) 675-3555.

About xMatters
xMatters builds relevance engines that connect people with what they need to know at exactly the right moment -- so they can take immediate action. Our relevance engines work with existing enterprise applications, technologies, and processes to help businesses run faster and smarter. More than 1000 global firms use xMatters to make their products and services more valuable, both internally and to their customers and shareholders. Founded in 2000 as AlarmPoint Systems, xMatters is headquartered in San Ramon, CA with European operations based in Woking, U.K. More information is available at or 1-877-xMATTRS or +44 (0) 1483 722 001 UK.

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