xMatters Wins in Two Categories for the 2010 W3 Awards

Innovative 'How it Works' Video and Unique Website Bring Home Award Honors


PLEASANTON, CA--(Marketwire - October 19, 2010) -  xMatters, inc., the relevance engine company, was announced a winner in two categories for the 2010 W3 Awards, the first major web competition that recognizes outstanding websites, web marketing, web video, and mobile applications created by some of the best interactive companies, agencies, designers, and creators worldwide. xMatters received silver honors for Best Video and Graphics as well as Best General Website for IT software.

"We're honored to be recognized with such an innovative group of creative and marketing professionals," said Christel Mes, Director of Marketing, xMatters. "When our company and website were re-launched this past June, our goal was to create a unique and modern look that reflected our simplified message as well as our expansion as an organization into more key areas of the business."

The video and website combine a modern and targeted approach to a communication solution that can solve a number of challenges in the enterprise. With simplified messaging, expanded focus and targeted positioning, xMatters strived to deliver a relevant website and video that delivered the exact information that a visitor was seeking while offering specific information to aid in the education process.

With over 3000 entries, the W3 Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.

"We were once again amazed by the high standard of excellence represented throughout the entries we received this year. W3 winners continue to embody what the internet is all about and continue to raise the bar in web development and design," said Linda Day, the executive director of the IAVA. "On behalf of the entire Academy, congratulations to this year's W3 Award entrants and winners as they continue to push the limits of Web Creativity."

To view the xMatters award winning website and video or learn more about relevance engines, visit www.xMatters.com.

About xMatters
xMatters builds relevance engines that connect people with what they need to know at exactly the right moment -- so they can take immediate action. Our relevance engines work with existing enterprise applications, technologies, and processes to help businesses run faster and smarter. More than 800 global firms use xMatters to make their products and services more valuable, both internally and to their customers and shareholders. Founded in 2000 as AlarmPoint Systems, xMatters is headquartered in Pleasanton, CA with European operations based in Woking, U.K. and Asia Pacific operations based in Sydney, Australia. More information is available at www.xMatters.com or 1-877-xMattrs or +44 (0) 1483 722 001 UK.

Contact Information:

Media Contact:
Catherine Koo
LEWIS PR for xMatters
415-992-4400