SOURCE: Xterprise Incorporated

May 12, 2008 17:44 ET

Xterprise Announces Clarity-RTI™ Now Available for Beer Keg Tracking and Recovery

Reducing Lost, Stolen and Misplaced Kegs at Breweries, Distributors, Transportation Providers and Retailers

DALLAS, TX--(Marketwire - May 12, 2008) - Xterprise Incorporated, the leading global supplier of Solutions for the High Definition Enterprise™ and a Gold-Certified Microsoft™ ISV partner, announced today that its Clarity-RTI™ Re-Usable Transport Items solution is now available for Beer Keg tracking and return applications. According to the Beer Institute ( it is estimated that U.S. brewers and beer importers lose more than 300,000 kegs annually, at a cost of approximately $50 million. The Clarity-RTI™ Solution can help eliminate lost, stolen and misplaced beer kegs.

"The increasing number of lost and stolen beer kegs negatively impact the bottom line of U.S. brewers and importers," said Jim Caudill, vice president of marketing and strategy for Xterprise. "Our Clarity-RTI™ application can help producers significantly reduce, and even eliminate, keg loss."

A key part of beer production supply chains is optimizing the outbound shipment, distribution and return of beer kegs. From brewing to consumption, the emphasis is on delivering beer to the consumer as quickly and cost efficiently as possible, plus ensuring that all kegs are returned. Until now, there has not been an automated, accurate way to track [and optimize] the reuse of the kegs. Many end up "stranded" at distributors or in retail coolers, and others simply never return. An increasing percentage of kegs are also being stolen and sold to scrap metal processors. The cost of keg replacement is typically borne by the beer producer and directly impacts their bottom line.

In addition to the Clarity-RTI™ software application, the Xterprise solution utilizes the rugged IP68 Ironside™ Gen2 UHF on-metal tag from Confidex™, tested extensively in the Xterprise labs and with breweries by Confidex™ to ensure the tag will meet the needs of keg transport and storage environments. Options include tags for pallets and locator boards, readers in brewery lines, warehouse portals, mobile and fork-lift readers, and hand-held readers for delivery collection and maintenance.

The Xterprise professional services and consulting team works directly with the beer producers using our High Definition Enterprise RSA™ (RFID Strategic Assessment), to develop value-focused strategic and execution plans for design/configuration, integration, pilots and eventual roll-out of a comprehensive Clarity-RTI™ solution on the Microsoft BizTalk Server platform. The result is better managed keg inventories and returns resulting in reduced operating costs.


Xterprise Incorporated was founded in 2002 as a provider of RFID (Radio Frequency Identification) applications. Today our solutions combine Microsoft platform technology, continuous improvement and lean supply chain expertise, enterprise supply chain systems integration along with RFID technology to deliver previously unachievable levels of visibility, assurance, accuracy, process improvement and value to clients. The Xterprise customer list includes Alcon, Allergan, Chicken of the Sea, Corning, Dairy Fresh, Dial, Eureaka, ExxonMobil, General Mills, Georgia Pacific, Kraft, iGPS, Intel, L'Oreal, Nokia, Samsung, Schoeller Arca Systems, ShopVac, Siemens VDO, The Libman Company, The US Department of Veterans Affairs, TIMCO Aviation Services , TNT Express, Toyota Motors N.A. and many others. The Xterprise global headquarters is located in Carrollton, Texas (Dallas/Fort Worth) and its European office is located in Beverley, UK. For additional information call +1-972-690-9460 US, email or visit

Xterprise is a member of The Beer Institute -

Brand names mentioned herein are the trademarks of their respective owners.

Contact Information


    Jim Caudill
    Senior Vice President of Marketing and Strategy
    Xterprise Incorporated
    Email Contact
    +1 972-690-9460

    Mike Letchford (European Contact)
    General Manager
    Xterprise Europe
    Email Contact
    +44 (0) 1482 881979

    Howard LaMunion
    Public Relations for Xterprise
    Email Contact
    +1 214-601-0977