SOURCE: CCL Container

December 18, 2007 14:32 ET

XX Marks the Spot on Dos Equis' New Aluminum Bottle by CCL Container

HERMITAGE, PA--(Marketwire - December 18, 2007) - Cervecería Cuauhtémoc Moctezuma (CCM), part of the Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), the leading beverage company in Latin America, is making history with the help of CCL Container. Dos Equis XX Lager has launched its signature brand in a new aluminum bottle produced by CCL Container, becoming the first Mexican-manufactured beer to offer its beverage in this dynamic package.

"The new 12 oz aluminum bottle is an innovative and trendy design in the Mexican beer industry that will increase the brand value of Dos Equis," said José Manuel Juárez, XX Lager brand manager.

"Dos Equis wanted an interesting alternative to the glass bottle that would propel it even further in the Mexican market," said Juan Carlos Bernal, manager at CCL Container. "The aluminum bottle provides an element of elegance to the brand." Also appealing to Dos Equis was the fact that CCL's aluminum bottles can be decorated at 360°, combining color and design to create an entirely unique way to make its mark with XX Lager.

CCL Container worked with Dos Equis to create a constructive synergy that produced a modern, sleek and functional package that will surely attract attention in the targeted market. A marketing blitz to launch the new Dos Equis 12 ounce bottle will include TV commercials and OOH/POS ads featuring the logo: "Dos Equis Aluminum Bottle: the Mexican beer that leads the change."

To read this press release in its entirety, go to http://www.cclcontainermedia.com/pr/pr-DosEquis.html

CCL Container is North America's leading producer of impact-extruded aluminum packaging. The company currently has ISO 9002 Registered manufacturing facilities located in Hermitage, PA, Penetang, ONT and Mexico City, Mexico. For additional information, visit www.cclcontainer.com and www.bottlecan.com

Contact Information

  • For more information on CCL's products/services, contact:
    Ed Martin
    Vice President, Sales and Marketing
    CCL Container
    Tel: (203) 354-4523
    E-mail: Email Contact

    CCL Container U.S. Operations:
    One Llodio Drive
    Hermitage, PA 16148

    For press information, contact:
    Trish Hamer
    Delia Associates
    Tel: (908) 534-9044
    E-mail: Email Contact
    Website: http://www.delianet.com