SOURCE: XY Media Solutions

February 16, 2007 06:00 ET

XY Media Solutions Unveils AdReply™: A Higher Education Marketing Platform Optimized for Meeting Enrollment Objectives

TEMPE, AZ -- (MARKET WIRE) -- February 16, 2007 -- XY Media Solutions today announced the launch of AdReply™, a revolutionary platform that provides actionable real-time information about college and university enrollment advertising campaigns. AdReply™ manages online advertising campaigns while simultaneously delivering and tracking the lifecycle of a lead at various stages from prospect to enrollment within a school's customer relationship management (CRM) system.

AdReply™ provides custom point and click reporting, seamless CRM integration, and real-time data feeds that instantly deliver the information advertising vendors need to swiftly optimize ad placements and ensure they meet established cost per enrollment objectives. "Since the system tracks the costs associated with individual campaigns, performance metrics can be established that rank leads based on the ultimate cost to enroll someone," says Frank Healy, President of XY Media Solutions. "This allows an institution to use a 'right-pricing' model with vendors if they choose." Additionally, AdReply™ manages and tracks multiple lead collection form pages for campaigns such as TV, radio, direct mail, and outside sales rep activities. Changes to the lead form collection page are easily implemented via an intuitive point and click interface that deploys live updates to multiple landing pages instantly.

"AdReply™ puts real-time detailed reports in the hands of key marketing decision makers at the right moment to significantly improve lead to student enrollment rates," Healy says. "The flexibility of AdReply™ allows us to assign leads to specific enrollment counselors democratically, or process the leads through an algorithm that assigns additional leads to top performers using a variety of tracked factors."

Non-profit and for-profit colleges and universities requiring regionally targeted lead generation campaigns benefit from a fully customizable built in geo-targeting feature. In addition, AdReply™ will instantly clean and filter data prior to delivery into the school's CRM.

XY Media Solutions provides a variety of services including media planning and buying, CRM implementation, and best practices consulting. Additional information about AdReply™ can be found by visiting http://www.xymedia.com or http://www.adreply.com. XY Media Solutions was formed by Frank Healy who formerly managed internet marketing and lead generation for Apollo Group's University of Phoenix campus division.

Contact Information

  • Media Contact:
    Frank Healy
    XY Media Solutions
    (480) 458-1142
    Email Contact