SOURCE: XYIENCE

XYIENCE

September 22, 2010 08:06 ET

XYIENCE Brings Legendary Mixed Martial Arts Fighter Wanderlei Silva to Popeye's Supplements in Waterloo, Ontario

Iconic MMA Athlete to Sign Autographs for Fans on Saturday, Oct. 2, 2010

LAS VEGAS, NV--(Marketwire - September 22, 2010) -  XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), will give mixed martial arts (MMA) fans in Waterloo, Ontario a chance to meet mixed martial arts superstar and XYIENCE team athlete Wanderlei Silva. Silva will sign autographs on Saturday, October 2 from 1 p.m. to 3 p.m. at Popeye's Supplements Canada, 170 University Ave. W. in Waterloo.

"Wanderlei Silva is an icon in MMA and he has a huge and very loyal fan following," says Gus Prokos, XYIENCE's vice president of sales for Canada. "He is sincerely interested in meeting and talking to each person who comes out to his appearances. Popeye's is a very important retail partner for XYIENCE and we're thrilled to work with their team to offer fans in Ontario the chance to meet Wanderlei." Fans are advised to arrive early, as Silva, one of the world's most widely recognized and esteemed MMA fighters, has a large fan following. Also, samples of Xenergy Xtreme and Xenergy Premium will be available during the event.

The Brazil-born Silva has achieved iconic status in the world of MMA, stacking up 33 wins in his illustrious career, most of them by knockout. Since 2008, Silva has been an ambassador for XYIENCE and the face of the brand's Xenergy energy drink. XYIENCE's other brand ambassadors include UFC fighters Matt Serra and Dan Hardy, UFC cutman Jacob "Stitch" Duran, and spokesmodels Amanda Corey and Amber Nichole.

Popeye's, the first sports nutrition retail outlet in Canada, carries XYIENCE's entire line of energy drinks that includes Xenergy Premium in Mango Guava, Cherry Lime, CranRazz and Blu Pom; and Xenergy Xtreme in Orange Fuel, Cherry Rush, Citrus Slam and Lemon Blast. Popeye's also carries XYIENCE's complete line of nutritional supplements, including the NOX-GC3, a pre-training activator that includes a combination of creatines, nitric oxides, and glutamines that provide fuel for skeletal muscle growth and expansion as well as faster recovery.

About XYIENCE (z'eye-ence)
Established in 2004, XYIENCE products include:

Xenergy (zen-ergy)
The official energy drink of the Ultimate Fighting Championship (UFC), Xenergy Premium and Xenergy Xtreme are sugar- and calorie-free energy drinks that provide a consistent supply of energy, sans the "crash" inherent with most other brands.

XYIENCE Supplements
XYIENCE supplements provide the ultimate nutrition for peak performance and include NOX-CG3--for increasing strength and stamina and aiding in post-exercise recovery, and XY-PRO, an advanced protein complex. Visit www.xyience.com for details.

Contact Information

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    Stephanie Forte
    Email Contact
    o. 702.898.2547
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