April 18, 2011 14:08 ET

XYIENCE, Florida Distributing Company Deal Gives Xenergy Coverage in Central Florida

LAS VEGAS, NV--(Marketwire - Apr 18, 2011) - XYIENCE has signed a deal with Florida Distributing Company that gives Xenergy, the official energy drink of the UFC, coverage in up to 1500 retailers in the Central Florida region. Florida Distributing Company is carrying all eight Xenergy Premium and Xenergy Xtreme flavors.

"XYIENCE's affiliation with the UFC has generated a great deal of brand awareness for Xenergy, so for our retailers it's a much easier new product to be added into the mix," says Mina Belhaj Rouas, Florida Distributing Company's brand manager for its non-alcoholic division. "The consumers in our region are discriminating, so the fact that Xenergy is sugar free and still flavorful makes it a winner for our retailers."

Earlier this month, the sugar and calorie free beverages started hitting retail shelves in the counties that the Orlando based distributor serves: Orange, Lake, Polk, Osceola, Seminole and Brevard. This includes shelf space in major grocery and convenience stores chains, such as Publix, Winn Dixie, Hess and Circle K stores. Xenergy joins the distributor's list of major brands in its non-alcoholic division, like Nestlé's Juicy Juice, Coffee-mate and Nesquik.

"Florida is a key region for our brand, so this is a huge step forward for XYIENCE," explains Reuben Rios, XYIENCE's vice president of sales. "Florida Distributing Company has a proven track record and we expect to see product moving very quickly because their sales team has tremendous enthusiasm for our brand and with the summer season quickly approaching, the timing is perfect."

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit for details.

Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. All-natural flavors provide a consistent supply of energy, without the "crash" inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush. Xenergy is available throughout the United States and Canada.

Contact Information

  • For more information, please contact:
    Stephanie Forte
    Forte Creative Media PR for XYIENCE
    Email Contact