April 21, 2011 11:06 ET

XYIENCE, Mac's Convenience Stores Launch UFC 131 VIP Experience Sweepstakes

In-Store Promotion Runs April 25 - May 22, 2011 in 289 Mac's Convenience Stores in Western Canada

LAS VEGAS, NV--(Marketwire - Apr 21, 2011) - XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Mac's Convenience Stores Inc., a division of Alimentation Couche-Tard, the largest Canadian convenience store chain in Canada, have joined forces to launch a joint promotion, UFC 131 VIP Experience Sweepstakes. The consumer contest kicks off April 25 and runs through May 22, 2011 exclusively at all Mac's Convenience Stores throughout Western Canada (provinces of British Columbia, Alberta, Saskatchewan & Manitoba).

The grand prizewinner will be selected at random, and will receive roundtrip airfare and hotel accommodations for two in Vancouver, British Columbia as well as a pair of tickets to UFC 131 that is being held on Saturday, June 11 at Rogers Arena in Vancouver. The winner and a guest also receive VIP entry to XYIENCE's pre-fight and post-fight parties and will take part in a special meet and greet with various UFC fighters.

"Mac's is proud to partner with XYIENCE for these exciting consumer promotions," says Karen Ziegler, Mac's Convenience Stores category manager for Western Canada. "We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors."

Contest entry details are available at Mac's Convenience Stores within Western Canada and at During this time, there will also be special promotional pricing on Xenergy: 2 cans for $5.

"Our current promotion with Mac's in Ontario for UFC 129 has been such a success that we are thrilled to work with Mac's in Western Canada for UFC 131," says Gus Prokos, XYIENCE's vice president of sales for Canada. "The Couche-Tard family continues to demonstrate its expertise in executing promotions on the retail level as well as in the social media realm, and it ends up paying off considerably for both our brands. We're looking forward to another successful promotion."

About Couche-Tard
Alimentation Couche-Tard Inc. is the leader in the Canadian convenience store industry. In North America, Couche-Tard is the largest independent convenience store operator in terms of number of company-operated stores. Couche-Tard currently operates a network of 5,904 convenience stores, 4,178 of which include motor fuel dispensing. The stores are operated by 12 business units, including nine in the United States covering 42 states and the District of Columbia, and three in Canada covering all 10 provinces. More than 53,000 people are employed throughout Couche-Tard's retail convenience network and service centers.

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit for details.

Contact Information

  • For more information, please contact:
    Stephanie Forte
    Forte Creative Media PR for XYIENCE
    Email Contact