Contact Information: DAVE Networks Media Contact Elina Heng Terpin Communications (310) 821-6100 x108 Email Contact Xyience Media Contact Heather McGuire BWR Public Relations (310) 550-7776 x341 Email Contact
Xyience(R) Launches First Online Video Social Community Around High Energy Lifestyle and Launches Xenergy(TM) Citrus Clear Girl Search Powered by DAVE Networks' S.O.C.I.A.L.(TM) Platform
Xyience Announces Winners of the Xenergy Big Apple Girl Search
| Source: DAVE.TV
LAS VEGAS, NV -- (MARKET WIRE) -- February 12, 2007 -- Xyience™, the official energy drink of the
Ultimate Fighting Championship®(UFC®), officially launched its
MyXenergy™ (www.myxenergy.com) video social community and kicked the
site off with the "Are you the Next Xenergy Girl? Search Contest" announced
in front of millions of people at the UFC 67 fight on February 3. Powered
by DAVE Networks' innovative S.O.C.I.A.L.™ Platform, the MyXenergy
community will allow Xyience users to create profiles of themselves, upload
and share videos, message with other MyXenergy members and blog about their
favorite Xenergy drink, Xenergy Girls and UFC fighters.
Among the many features on the new MyXenergy community will be fighter
profiles of some of the top UFC fighters including Chuck Liddell, Anderson
Silva, Rich Franklin, Matt Hughes, Mike Swick, B.J. Penn, Forrest Griffin,
and Sean Sherk. MyXenergy visitors will also have access to exclusive UFC
Fighter content, including behind-the-scenes videos and much more.
MyXenergy members will be able to take MyXenergy content and syndicate it
onto their own blogs and websites using the XyPlayer.
As part of MyXenergy's launch, visitors will be invited to enter Xenergy's
"Citrus Clear Girl Search," a contest where women from around the world can
upload a video explaining why they should be the next Xenergy Girl. Their
videos will be voted on by MyXenergy community members. The top 3 finalists
will be flown to Las Vegas to shoot a professional commercial and attend
the UFC 69 fight on April 7, 2007. The finalists will be judged that night
by a panel of celebrities and the new Xenergy Citrus Clear Girl will be
announced at the UFC 69 after-party to be aired live on MyXenergy.com.
The new Xenergy Girl will be the official spokesmodel of the Citrus Clear
Xenergy drink. On February 3, 2007, Xyience chose Brittney Kara and Katie
Cleary from over 600 applicants to represent Xenergy's Big Apple flavor.
Brittney and Katie were announced during the final competition at a UFC 67
after-party at Body English. Brittney and Katie, along with the online
winner of the Citrus Clear Girl competition, will receive a six-month
promotional contract and be featured in Xenergy's national advertising
campaign including commercials, advertisements, banners, brochures and
website. She will also be featured at UFC fights, trade shows,
after-parties and other promotional appearances.
"Xenergy drinkers represent a new high energy lifestyle and we wanted to
embrace them with an online community where they could channel their
Xenergy," says Adam Roseman, CEO of Xyience. "Working with DAVE Networks,
we were able to quickly build a community that leverages the new Web 2.0."
DAVE Networks' S.O.C.I.A.L. platform enables brands to create quick
time-to-market, interactive video social community portals that function as
a public hub where customers, fans, and users can develop dynamic
personalized profiles, upload and share content, blog/video blog, comment
on message boards, and much more with this turnkey, white label technology
platform. Users can discover, acquire, consume, upload, and share media
from their own website and/or those of their friends. Networks and brands
such as MGM's Stargate SG-1, Front Row Center Live, Earth, Wind and Fire,
and Urban Sports League are already leveraging the S.O.C.I.A.L. platform to
empower their fan bases to interact with their brands.
"We're extremely excited to be working with Xyience," says DAVE Networks
CEO Rex Wong. "Marketing as a whole has undergone significant changes
because of Web 2.0 and we're thrilled to empower Xyience to engage its
audience in a more fun and interactive way."
The MyXenergy site is available immediately at http://www.myxenergy.com.
The "Next Xenergy Girl Search" started February 3, 2007 and all video
submissions must be received by February 20, 2007. For more contest
details, visit http://www.myxenergy.com/Contest.
About Xyience
XYIENCE Inc. is a complete active lifestyle brand developed to provide the
healthiest, most scientifically advanced, sports nutrition and related
products targeted to active life style enthusiasts.
Founded in 2004, XYIENCE Inc. is headquartered in Las Vegas, Nevada. For
additional information on XYIENCE or Xenergy, please visit www.xyience.com.
About DAVE Networks
DAVE Networks, Inc. is the first provider of an integrated video
distribution and social community platform designed to ignite brands.
Powered by its revolutionary P2P grid-based content delivery network (CDN),
DAVE.TV solutions represent a radical paradigm shift from the current
"one-to-many" distribution model to a model of "many-to-many more"
distribution. Founded in 2003, DAVE Networks has built a robust set of
software features that empower brands to build digital ecosystems while
embracing online social communities. S.O.C.I.A.L. is the first platform to
enable both big, enterprise brands, as well as emerging brands, to fortify
online brand impact on what we call the "New Web" -- the social Web. For
more information, please visit www.davenw.com.