Y & R

October 28, 2013 09:30 ET

Y&R Sponsors Boot Camp for Digital Start-Ups

Half-Day Conference Produced by Y&R Sparkplug's GrownUpMarketing to Equip Start-Ups With Ammunition to Succeed

NEW YORK, NY--(Marketwired - Oct 28, 2013) - Y&R (Y&R Advertising and VML) announced today that on Tuesday, October 29, it will sponsor a Boot Camp for Digital Start-Ups, a half-day conference via its Sparkplug (innovation incubator) program, with some of the best minds in the industry. Produced by Sparkplug's GrownUpMarketing (GUM), the afternoon will aim to equip start-ups with the information and tools they need to build and grow their companies.

Technology start-ups are often founded by providing answers to business problems. But, who do the people running these start-ups go to when they're the ones asking the questions? That's the challenge the founders of GrownUpMarketing are hoping to help solve with Y&R's Boot Camp for Digital Start-Ups.

"We're a 90-year-old start-up and we love embracing a company that is 90-days-old," said David Sable, Global CEO of Y&R. "At Y&R, there is a real dedication to taking on start-up companies and culture. We have a broad innovation agenda, and our Sparkplug program is one way we're pushing it forward. Our clients know they need to find creative and innovative ideas, but they also want to find a way to partner with these really great entrepreneurs, technologists, and developers. The Boot Camp will help bridge that gap."

Issues and topics that start-ups face most often, such as, finding more funding, hiring the right people, working with agencies and their clients, getting noticed without going broke and going from a start-up to a "real" business will form the crux of the October 29 conference in New York.

"We basically work with digital start-ups and we help them tell their story to advertisers, agencies and brands," said Shelly Lipton, who co-founded GUM with Jerry Shereshewsky in 2010. "So this boot camp is really an extension of that. A lot of these start-ups are founded by developers who are smart and have really good instincts. They know there's a lot they don't know, and they know they need to look to trusted advisors for direction and support."

Panelists among the all-star line-up will include Jack Haber, VP Global Advertising & Digital for Colgate Palmolive, Marc Fischman, CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company and Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage.

The Sparkplug is a Y&R program that was founded in 2011, which offers office space to interesting start-ups and idea generators that have some track record and lots more promise. In return, Y&R gets access to new ways of thinking, an introduction to innovative technologies, opportunities to forge productive new partnerships -- all of which gives its clients the critical innovation to engaging consumers and delivering results.

Y&R currently has 10 offices that host Sparkplug programs, 15 companies involved around the world, and it continues to expand.

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Getting Funded Beyond Friends And Family (1:20 - 2:10pm)

Draw insights from the funders and the funded on the do's and don'ts to raising money.

Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi
Chris Fralic, Partner, First Round Capital
Joanne Wilson, Angel Investor, Blogger
Sharam Fouladgar-Mercer, CEO/Co-founder, AirPR (recently funded)
Missy Godfrey, CEO, SocialFlow (recently funded)

Hiring Top Guns (2:20 - 3:10pm)

Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.

Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz
Allison Hemming, CEO, The Hired Guns
Lynne Seid, Partner, Heidrick & Struggles
Adam Chandler, Senior Vice President, Jumptap
Melissa Goidel, Chief Revenue Officer, Refinery29

Working With Agencies And Their Clients (3:30 - 4:20pm)

Understand why revenue generation and building long-term relationships requires a well-orchestrated attack from both sides.

Moderator: Brian Perkins, Founding Partner, Brian Perkins Ventures
Bant Breen, Founder/CEO, Qnary
Jack Haber, VP Global Advertising & Digital, Colgate Palmolive
Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A
Carl Fremont, Global Chief Digital Officer, MEC

Getting Noticed Without Going Broke (4:30 - 5:20pm)

Learn the art & science of speaking engagements, sponsorships and marketing yourselves.

Moderator: Shelly Lipton, Partner, GrownUpMarketing
Lisa LaCour, VP Global Marketing, Outbrain
Marc Fischman: CEO/Co-Founder, Hyperactivate
Renee Edelman, SVP, Edelman Public Relations
Luanne Calvert, CMO, Virgin America

Crossing The Chasm: From Start-up To Becoming 'Real' (5:30 - 6:20pm)

Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.

Moderator: Scott Kurnit, CEO/Founder, Keep Holdings
Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage
Yair Goldfinger, Co-Founder/CEO, AppCard
Sharon Feder, COO, Mashable
Lance Maerov, SVP Corporate Development, WPP

About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the leading global digital agencies, and iconmobile, a premier mobile marketing company. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.

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