Yahoo! Canada

Yahoo! Canada

August 31, 2011 09:00 ET

Yahoo! Canada Rolls Out the 'Purple Carpet' With Launch of omg!

Omg! Brings the Latest Celebrity News and Entertainment to Canada-Uniquely Canadian Content Like the North Stars Blog, Must-See Photos, Videos, Commentary, Celeb Fashion Trends and Much More

TORONTO, ONTARIO--(Marketwire - Aug. 31, 2011) - Yahoo! (NASDAQ:YHOO), the premier digital media company, today launched omg! from Yahoo! in Canada ( — the definitive celebrity and entertainment news site covering everything from red-carpet fashion hits and misses to young Hollywood and the lives of celebrity moms. With exclusive Yahoo! content as well as curated content from leading providers, omg! offers Canadians a unique and engaging destination to get their daily celebrity fix. Omg is the #1 celebrity news and information site in the U.S. and is now live with a Canadian-specific site.

Omg! will satisfy consumers' 24/7 quest for celebrity culture with an easy-to-use site bringing a fresh personality to the latest news and must-see video and photos, as well as round-the-clock updates and features about the biggest names in celebrity news.

"Omg! from Yahoo! has the latest news and photos, covering everything from Kate Middleton and the Kardashians to Ryan Reynolds and Justin Bieber," said Gina Cothey, head of Yahoo! Media Network, Canada. "We're rolling out the purple carpet for today's latest superstars and pop idols and providing Canadians with a front-row view of their favourite celebrities."

Omg! features originally produced content from Yahoo!'s own showbiz experts reporting from Toronto, New York, Los Angeles, and other hubs around the world. Yahoo!'s reporters and bloggers will break news, interview celebs, attend the hottest galas and create programs like the daily "omg! Now" video. To make omg! a truly Canadian experience, the site includes the North Stars blog – exclusively dedicated to covering Canadian stars and all of the local celeb sightings. And as your source for all things in Canadian entertainment, a dedicated section of the omg! site will provide coverage of the Toronto International Film Festival, capturing the latest news and photos from the festival and parties.

Yahoo!'s original programming will run alongside curated content from leading providers including Entertainment Tonight Canada, Access Hollywood, and US Weekly.

What's even more unique is that with Yahoo!'s technology C.O.R.E. (Content Optimization and Relevance Engine), visitors to omg! will be able to access content tailored to their own interests, based on a combination of award-winning editorial talent, algorithms, and audience insights. C.O.R.E. customizes content based on context, using real-time and historic data regarding a consumer's location, interests and intents, to deliver personally relevant content to meet consumer demand.

Canadians' Star-Gazing Wish List

Canadians love their celebs! According to Yahoo!, the top celebrities Canadians were interested in during the month of August were:

Top female celebrities according to Yahoo! Search:
  1. Kim Kardashian
  2. Amy Winehouse
  3. Kat Von D
  4. Lindsay Lohan
  5. Ava Sambora
  6. Jenny McCarthy
  7. Jessica Simpson
  8. Kaley Cuoco
  9. Katy Perry
  10. Jennifer Lopez
Top male celebrities according to Yahoo! Search:
  1. Josh Duhamel
  2. Gene Simmons
  3. Justin Bieber
  4. David Guetta
  5. Sean Kingston
  6. Vanilla Ice
  7. Lil Wayne
  8. Jack Wagner
  9. Anthony Quinn
  10. Paul McCartney
Top celebrity questions searched on Yahoo!:
  1. How did Amy Winehouse die?
  2. How much is Hugh Hefner worth?
  3. Who is Kim Kardashian?
  4. Who is the next bachelor?
  5. Who is Zara Phillips?

To celebrate the launch of omg! in Canada, Yahoo! will be hosting an event at Yonge-Dundas Square on September 8th from 11:00am – 3:00pm where consumers can act like celebrities and have their pictures taken on the purple carpet. The fun continues with a live-graffiti work of art, DJ music, and omg! giveaways.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom ( or the company's blog, Yodel Anecdotal (

Yahoo! Canada provides services to Canadians in both English and in French through its sites, and In Canada, Yahoo! sites were visited by more than 15 million unique Canadians in July 2011 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.

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