Yahoo! Canada

Yahoo! Canada

December 01, 2010 00:01 ET

Yahoo! Canada's Top 2010 Searches-Canucks Go Gaga for Olympics, Tiger, and Fox, Oh My!

All of Canada's Top Clicks Now Found at Yahoo! Canada's 2010 Year in Review News Standouts, Pop Culture Breakouts, Celebrity Breakdowns, and More

TORONTO, ONTARIO--(Marketwire - Dec. 1, 2010) - From American Idol and the Jersey Shore, to World Cup action, Lady Gaga, and vampires, Canadians were searching Yahoo! and buzzing about their favourite topics throughout 2010. But what could dethrone the mighty NHL from its traditionally held #1 ranking? This year the Winter Games captivated Canadians as the Vancouver Olympics clinches the number one top search term for Yahoo! Canada's 2010 Year in Review.

For the sixth consecutive year, Yahoo! Canada's annual compilation explores the search habits of millions of Yahoo! Canada users, providing a unique view into consumers' online interests and pop culture trends. From the triumphs of the Olympic Games to the fervour surrounding the World Cup (the number two spot overall), 2010 proved to be the year for sports fans.

Yahoo! Canada's Top 10 Searches in 2010:  
  1. Vancouver Olympics 6. Megan Fox
  2. World Cup 7. Tiger Woods
  3. American Idol 8. Justin Bieber
  4. Lady Gaga 9. Sandra Bullock
  5. Dancing with the Stars 10. Lindsay Lohan

Hello Star Gazing

The only two survivors from last year's list are Megan Fox and American Idol. Simon Cowell's shocking departure and Jennifer Lopez's highly anticipated arrival on the show helped move it to the number three spot this year (it ranked number seven last year). In 2010, eyes were fixed on celebrities - Dancing with Stars enters the list at a solid fifth place while Justin Bieber and Sandra Bullock place eighth and ninth respectively. Headline grabber and paparazzi darling, Lindsay Lohan rounds out the top 10 searches of the year.

"Millions of Canadians turned to Yahoo! Canada in 2010 to find, discover and connect to the people and things that matter most to them," said Derek Chezzi, Senior Managing Editor, Yahoo! Canada. "From the Olympics to Justin Bieber and everything in between, Yahoo! Canada has a pulse on the topics, trends, news and developments of Canadian online behaviour."

OTHER TOP TENS ON YAHOO! CANADA:

In addition to the overall top 10 search results, the Yahoo! Canada 2010 Year in Review also compiled the following top tens for 2010:

Top 10 Newsmakers:

From meat dresses to explosive ensembles and hit songs, Lady Gaga reigned supreme in 2010 making her the top newsmaker of the year. Justin Bieber had his fans swooning across Canada and croons his way to the third spot. Former vice-presidential hopeful, Sarah Palin comes in fifth as her memoir, Going Rogue, hit shelves this year.

  1. Lady Gaga 6. Joannie Rochette
  2. Tiger Woods 7. Helena Guergis
  3. Justin Bieber 8. Cristiano Ronaldo
  4. Sidney Crosby 9. Ann Coulter
  5. Sarah Palin 10. Colonel Russell Williams

Top 10 Movies:

Vampires continue to flex their box office muscle as Twilight: Eclipse nabs the number one spot in this year's top movie search results (Twilight and New Moon took the number one and number two spots on last year's list). Will Twihards continue to show their love for Team Edward or Team Jacob next year when Twilight: Breaking Dawn is slated to hit theaters?

  1. Twilight: Eclipse 6. Alice in Wonderland
  2. Avatar 7. Inception
  3. Sex and the City 2 8. Toy Story 3
  4. Iron Man 2 9. Shutter Island
  5. Harry Potter and the Deathly Hallows 10. The Expendables

Top 10 TV Shows:

From Ellen DeGeneres to Kara DioGuardi and even Simon Cowell, American Idol's judging panel has seen its share of changes this year, but one thing has stayed the same – American Idol is at the top of the most searched TV Shows list for the third year in a row. Could Cowell's X Factor make its way on to the list in 2011? Reality TV shows are still going strong with The Bachelorette ranking in the fourth spot (it came eighth last year), The Bachelor taking the seventh place and Survivor coming in ninth. Vampires were also popular on the small screen as Vampire Diaries take the fifth spot.

  1. American Idol 6. Lost
  2. Dancing with the Stars 7. The Bachelor
  3. The Young and the Restless 8. Hannah Montana
  4. The Bachelorette 9. Survivor
  5. Vampire Diaries 10. Glee

Top 10 Breakouts and Comebacks:

Looks like Canadians had a case of 'Bieber fever' as newcomer and teenage pop sensation, Justin Bieber, sings his way to the number one spot on the most searched breakouts and comebacks list. Sandra Bullock's career reached new heights this year with an Oscar win for her role in the box office hit The Blind Side; and while her marriage to Jesse James didn't fare too well, it certainly kept her in the spotlight securing her the number two spot on the list. Snookie and The Situation, along with the rest of the fist-pumping Jersey Shore cast landed on the ninth spot.

  1. Justin Bieber 6. Vampire Diaries
  2. Sandra Bullock 7. Crystal Bowersox
  3. Canadian Dollar 8. Eminem
  4. Jennifer Lopez 9. Jersey Shore
  5. Bret Michaels 10. Christina Hendricks

Top 10 Scandals:

Even Lindsay Lohan's mishaps and frequent court appearances couldn't beat out Tiger Woods as the top scandal in 2010. While his extramarital activities were revealed in late 2009, the speculations surrounding the fate of his marriage and his return to the golf course continued into 2010. Jesse James and Michelle "Bombshell" McGee make a joint appearance on the list at number four.

  1. Tiger Woods 6. BP Oil Spill
  2. Lindsay Lohan 7. Mel Gibson
  3. Jesse James/Michelle "Bombshell" McGee 8. Lil Wayne
  4. Paris Hilton 9. Charlie Sheen
  5. Heidi Montag 10. Sarah Ferguson

Top 10 Athletes:

Sidney Crosby's on-ice success and heroics gave Canada the Gold Medal in men's hockey at the 2010 Winter Games but this wasn't enough to outshine Tiger Woods' challenges on and off the course which place him at the top of this year's list. Meanwhile, LeBron James' much buzzed-about free agency and decision to bid farewell to his hometown Cavaliers kept him in the news headlines and in the tenth spot.

  1. Tiger Woods 6. Maria Sharapova
  2. Sidney Crosby 7. Amanda Beard
  3. Manny Pacquiao 8. Cristiano Ronaldo
  4. Joanne Rochette 9. Lindsey Vonn
  5. Danica Patrick 10. LeBron James

Top 10 Sports:

While the NHL was iced from the overall top searches, Canadians still didn't want to miss any of the on-ice action, landing the NHL on the top spot on the most searched sports list. UFC continues to grow its fan base, including Ontario which approved mixed martial arts events this year, taking the number four spot.

  1. NHL 6. NFL
  2. Vancouver Olympics 7. WWE
  3. World Cup 8. NASCAR
  4. UFC 9. Tiger Woods
  5. NBA 10. Toronto Maple Leafs

Top 10 Disasters (Man vs. Nature):

The devastating Haitian earthquake and volcano eruption in Iceland, which left thousands of travelers stranded this year, earned the first and third spot respectively on this year's list. The BP oil spill that plagued the Gulf of Mexico comes in at number two.

  1. Haiti Earthquake 6. Ontario earthquake
  2. BP Oil Spill 7. Bed bugs
  3. Iceland Volcano 8. Giant hogweed
  4. Guatemala Sinkhole 9. Canada forest fires
  5. Hurricane Earl 10. Chile earthquake

Top 10 Odds and Ends:

People were interested in plenty of unusual topics, from myths and UFOs to meltdowns and dynamic women, some of the top searched odds and ends include:

  1. Newfoundland UFO
  2. Chupacabra (a.k.a the "goat sucker", an animal legend thought to exist in Latin America)
  3. Anna Chapman (the "It Girl" who turned out to be a Russian spy)
  4. Debrahlee Lorenzana (claimed to be "too hot for Citibank")
  5. Stephen Hawking (pronouncements on aliens, time travel, existence of God)
  6. Jackie Evancho (10-year-old America's Got Talent phenom)
  7. Larissa Riquelme (publicity-hungry World Cup fan finds fame through cleavage)
  8. Jetblue attendant meltdown
  9. China UFO
  10. Mars hoax

For More Buzz!

To see all of this year's top search lists, please visit: http://ca.yearinreview.yahoo.com.

About the Yahoo! Year in Review Methodology

To develop the Yahoo! Year in Review, our editors analyze Yahoo! Search queries based on a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. Individuals and their Search queries always remain anonymous.

About Yahoo! Canada

Yahoo! (NASDAQ:YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom or the company's blog, Yodel Anecdotal.

Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and www.qc.yahoo.com. In Canada, Yahoo! sites were visited by more than 17 million Canadians in October, 2010 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.

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