Yahoo! Canada

Yahoo! Canada

January 24, 2011 07:00 ET

Yahoo! Helps Canadian Women 'Shine' With New Lifestyle Website

Yahoo! Canada's Shine Provides Women With Unique Lifestyle News and Perspective

TORONTO, ONTARIO--(Marketwire - Jan. 24, 2011) - ADVERTISING WEEK - Yahoo! Canada today announced the launch of Yahoo! Shine (http://ca.shine.yahoo.com/), a website dedicated to women's lifestyle topics, providing a unique perspective on issues ranging from fashion and beauty to parenting and healthy living. In addition to articles, blogs, and videos by Shine staff and contributors, the site also includes articles from many of Canada's most popular publications, including Chatelaine, Today's Parent, and Flare.

Yahoo! Shine is the latest in a string of launches as Yahoo! continues to create highly compelling content destinations. Late last year, Yahoo! Canada greatly enhanced Yahoo! News and Yahoo! Finance, providing consumers with breaking news from Canada and around the world in an easy-to-read and interactive interface. Yahoo! also recently partnered with Postmedia Network.

"Yahoo! Shine brings originality and a prominent voice on all of the latest lifestyle news Canadian women crave. In keeping with our ongoing commitment to be the centre of people's online lives, Shine features engaging editorial in a smart, conversational voice, coupled with the content from celebrities, bloggers, experts, and leading publishers," said Derek Chezzi, managing editor, Yahoo! Canada. "From checking out the latest celebrity fashion and beauty trends to tips for managing your life, Yahoo! Shine has it all."

Lifestyle Needs Covered With 'The Thread,' 'Your Beauty,' and 'A-Line'

Yahoo! Shine will help Canadian women stay up-to-date on interesting lifestyle news, views, and information through:

  • 'The Thread' (http://ca.shine.yahoo.com/the-thread/), Yahoo! Canada's new original online video series, gives women a daily dose of the must-have fashion, beauty, style, and trends. "The Thread" will use both U.S. and Canadian highlights, with Canadian-specific episodes scheduled to premiere in the spring.
  • 'Your Beauty' (http://ca.shine.yahoo.com/beauty/) brings the most important beauty news, trends, and expert advice with easy-to-follow tips and tricks to help Canadians look and feel their best every day.
  • 'A-Line' (http://ca.shine.yahoo.com/a-line/) is the place to find all the latest celebrity fashion and beauty news including Fashion Faceoff, where style-conscious celebs are pitted against one another to determine who's hot and who's not.

Connecting Advertisers With Highly Engaged and Targeted Audiences

Yahoo! Shine was first introduced in the U.S. in 2007, and quickly gained a local following — the site now has nearly 30 million unique visitors per month in the United States(1). Building on this success, Yahoo! Shine is coming to Canada as a comprehensive destination to reach and engage the coveted female demographic, many of whom already turn to Yahoo! for other content and products.

More than 6.5 million Canadian women ages 25 to 54 visit Yahoo! Canada every month. This demographic is highly sought after by advertisers, as it is comprised of heavy Internet users who usually make the household purchasing decisions. Yahoo! Shine creates an opportunity for advertisers to target this audience in an environment that is relevant and meaningful to women who lead busy lives and do not have a great deal of free time on their hands.

About Yahoo!

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom or the company's blog, Yodel Anecdotal.

Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.com/. In Canada, Yahoo! sites were visited by more than 17 million Canadians in December 2010 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

(1) Source: comScore, December 2010

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