SOURCE: ScanAlert

January 18, 2007 11:42 ET

Yahoo! Store Merchants Expect Higher 2007 Sales by Addressing Hacker Concerns

Top Yahoo! Store Designer 1 Choice 4 Your Store Inks Deal With ScanAlert to Promote HACKER SAFE Certification

NAPA, CA -- (MARKET WIRE) -- January 18, 2007 -- Online retailers hosted on the Yahoo! Store platform expect their online sales to rise sharply in 2007 by directly addressing security concerns of online shoppers. One of the catalysts is 1 Choice 4 Your Store's recent decision to promote ScanAlert's HACKER SAFE website security certification service to its Yahoo! Store-hosted clients.

The joint effort by one of the largest Yahoo! Store developers and ecommerce security experts ScanAlert leverages the existing adoption of HACKER SAFE certification by hundreds of Yahoo! Store retailers, including Vermont Teddy Bear, StreetBeatCustoms, and These and the tens of thousands of other HACKER SAFE retailers have seen their online conversion rise as much as 25% by merchandising HACKER SAFE certified security to existing customers and prospects.

"Our customers primarily come to us through online advertising, and HACKER SAFE helps make them immediately comfortable and confident that we are worthy of their business," said Ed Shapiro, President, SensoryEdge, a HACKER SAFE certified retailer of educational toys and children's furniture since 2005. "Since ScanAlert began certifying our site, we attribute a double digit increase in our sales directly to certification."

"HACKER SAFE is the Internet security standard for retailing and the most widely viewed trustmark on the Internet," said 1 Choice 4 Your Store CEO Shawna Fennell. "It is a must-have for Yahoo! Store merchants and Sensory Edge's experience clearly shows the ROI of having a secure and certified website."

Under the agreement, 1 Choice 4 Your Store clients will receive discounts of up to 50% on their HACKER SAFE subscription fees as well as complementary services to validate their compliance to the Payment Card Industry Data Security Standard (PCI DSS). ScanAlert merchants will receive a 10% discount on all 1 Choice 4 Your Store design packages.

"We've made it easy for Yahoo! Store merchants to certify their security, so they can concentrate on their core business of selling online," added ScanAlert's Director of Business Development Cresta Pillsbury. "We're looking forward to working with Shawna and her team to help their clients reach the next level of growth."

About 1 Choice 4 Your Store

Headquartered in South Bend, IN, 1 Choice 4 Your Store offers solutions for Yahoo! Store owners to build, expand, and succeed with their online store. 1 Choice provides expertise in ecommerce design, Yahoo! store editor training, blog design and content, and cost-effective Search Engine Optimization. For more information and the latest news tips and advice, please visit

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest web site security certification authority, protecting and certifying over 75,000 web sites to the HACKER SAFE standard. Brands that use HACKER SAFE to build the trust that builds their business include ESPN, Foot Locker, FTD, Toshiba, and Warner Brothers. For more information, please visit

Contact Information

  • 1 Choice 4 Your Store Contact:

    Shawna Fennell
    Tel: (888)312-7839
    Email: Email Contact

    ScanAlert Contact:

    Nigel Ravenhill
    Director of Marketing Communications
    Tel: 707-224-7656 X1111
    Email: pr at