SOURCE: Yale University Press

Yale University Press

August 06, 2013 14:23 ET

Yale University Press Launches Interaction of Color App for iPad Based on Josef Albers's Classic Work

NEW HAVEN, CT--(Marketwired - August 06, 2013) - Fifty years after first publishing Josef Albers's Interaction of Color -- a classic that is now widely revered as one of the most influential art books ever written -- Yale University Press is proud to announce the launch of the Interaction of Color app available exclusively for iPad. This app faithfully honors and enhances the original masterpiece and carries Albers's famed teaching methodology into the twenty-first century. Created in partnership with The Josef and Anni Albers Foundation and developed by Potion, an award-winning design and technology firm specializing in interactive experiences, the Interaction of Color app has been devised to engage and benefit professionals and students alike, artists and design practitioners across disciplines, arts educators, and anyone who wishes to learn more about how to think creatively about color and its uses. With innovative technology -- including a remarkable and beautiful new color palette tool -- the app allows users to engage in the hands-on experimentation with color that Albers placed at the center of his work with students.

Video interviews with noteworthy practitioners such as textile designer Christopher Farr, graphic designer Peter Mendelsund, painters Anoka Faruqee and Brice Marden, product designer Brian Mullan (director of sourcing and production at Fab), quilt and fabric designer Denyse Schmidt, architect Anabelle Seldorf, and cultural historian Nicholas Fox Weber (exec­u­tive direc­tor of The Josef and Anni Albers Foundation) further enrich the user's experience. Elegant and accessible, the Interaction of Color app has the power to transform the way one sees and thinks about color.

Features of the app include:

  • Full text and plate commentary.
  • Over 125 of the original color studies, including the "flaps" and moving pieces that have made the studies so captivating to generations of students.
  • Over 60 interactive plates and studies that allow you to experiment with color and find your own solutions to Albers's famous problems.
  • Detailed discussion of key principles, including the relativity of color; light intensity and brightness; how to make one color look like two or two colors look like one; transparency; after-image; film and volume colors; color temperature and humidity; and vibrating and disappearing boundaries.
  • The ability to create, save, and export your final designs and palettes into your favorite design software.
  • A beautiful new color palette tool.
  • Archival video of Albers in the classroom, and audio of the renowned teacher talking you through special exercises.
  • Original video commentary by experts explaining Albers's principles, making even the most challenging problems easy to understand.
  • Interviews with leading designers and artists explaining how they use color in their professional practices. 

The Interaction of Color app is available FREE from the App Store on iPad at, and the complete version is available as an in-app purchase for $9.99. The free version allows users to view a full chapter, including text, commentary, and two interactive plates, and to experiment with all the features, including the color palette tool. The full version includes the complete text, over 125 color plates, over 60 interactive studies, and a wide range of video commentaries, interviews, and additional features. A dedicated website at includes further information, a sampler of video commentary and a demo video, and answers to frequently asked questions.

Josef Albers and Interaction of Color :

Josef Albers (March 19, 1888 - March 25, 1976) was a German-born American artist and educator whose work, both in Europe and in the United States, formed the basis of some of the most influential and far-reaching art education programs of the twentieth century. His classic book Interaction of Color is a masterwork: conceived as a handbook and teaching aid for artists, instructors, and students, it presents Albers's unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience. Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and remains one of the most influential resources on color for countless readers.

Holland Cotter, writing appreciatively of Albers in the New York Times in 2012, noted that many art histories portray Albers as a "theory-bound Puritan," but "in reality he was a besotted lover, obsessed, as lovers are, by a single object of desire, which in his case was color."


The Josef and Anni Albers Foundation

In 1971, Josef Albers established a not-for-profit organization to further "the revelation and evocation of vision through art." Today, this organization -- The Josef and Anni Albers Foundation -- is devoted to preserving and promoting the enduring achievements of both Josef and Anni Albers, and the aesthetic and philosophical principles by which they lived. It serves as a unique center for the understanding and appreciation of the arts and of all visual experience -- with the combined legacies of Josef and Anni Albers at its heart.

The Foundation carries out its mission by working on exhibitions and publications, primarily focused on the art of Josef and Anni Albers; assisting with research; and supporting education. It conserves the Alberses' art and archives, and serves as an information resource for artists, scholars, students, and the general public. It helps sponsor other activities inspired by Josef and Anni Albers's interests and concerns. For more information visit


Founded by graduates of the MIT Media Laboratory, Potion is a design and technology firm specializing in interactive experiences. Potion has created interactive displays, mobile apps, and installations for clients including the Smithsonian Museum, The Metropolitan Museum of Art, the Morgan Library, the New York Public Library, Nike, and Tiffany and Co. Their applications include the Smithsonian Channel for iPad, the Maharam Business Dashboard, and Biblion, their App Store Hall of Fame interactive library application for the New York City Public Library. Potion has received awards including the HOW Interactive Design Award (2012), the World Class Single Space Award (2010), and seven AAM Muse Awards. For more information visit

Yale University Press

Founded in 1908, Yale University Press is one of the oldest and largest university presses in the United States. Based in New Haven, Connecticut, with an office in London, the Press publishes more than 400 books annually in a wide range of disciplines, including art, history, politics, religion, literature, science, and philosophy. For more information visit

Media inquiries:

For more information, or to inquire about possibilities for review, please contact Robert Pranzatelli, senior publicist, Yale University Press, 203-432-0972 /

Yale University Press is a premiere scholarly book publisher of art, architecture, business, economics, environmental studies, history, law, literature, philosophy, political science, psychology, reference, religion, science, and world languages titles.

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