SOURCE: Yamaha Motor Corp., USA

Yamaha, Access, Outdoor Access Initiative

Yamaha Motor Corp., USA

March 01, 2016 09:00 ET

Yamaha Outdoor Access Initiative Awards More Than $265,000 in 2015

Yamaha Continues to Advocate for Access Through Expanded Support Including National Sportsman and Agriculture Organizations

KENNESAW, GA--(Marketwired - March 01, 2016) - Yamaha Motor Corp., USA, today announced the Yamaha Outdoor Access Initiative has contributed more than $67,000 in funds to four GRANT (Guaranteeing Responsible Access to our Nation's Trails) applicants in the final quarter of 2015.

This funding cycle closes out the 2015 year that provided more than $265,000 in funding and equipment to riding groups and outdoor organizations dedicated to advancing the program's expanded mission. Yamaha revised the program's mission in 2015 to provide practical support for efforts that promote safe, responsible use of OHVs, educate the public on proper recreational land use and wildlife conservation practices, and protect appropriate and sustainable access to public lands.

This GRANT quarter coincided with Yamaha's continued support for the National FFA Foundation and National Hunting and Fishing Day, with additional partner programming announced at last month's Shooting, Hunting, Outdoor Trade (SHOT) Show in Las Vegas.

"Yamaha's Outdoor Access Initiative committee is proud to finish off another successful year, providing GRANTs to more than 20 outdoor enthusiast organizations with the necessary means to promote safe, responsible use and open sustainable access," said Steve Nessl, Yamaha ATV and SxS group marketing manager. "Under the first full year of the OAI's expanded mission, we have developed productive partnerships within the outdoor recreation and agricultural communities and we expect 2016 to bring even more opportunities to a broader audience of OHV-users."

Last month at SHOT Show, Yamaha announced they had once again partnered with Wonders of Wildlife's annual National Hunting and Fishing Day events. As part of this year's support, Yamaha is giving away a 2016 Kodiak 700 EPS Utility ATV to help raise awareness for National Hunting and Fishing Day, and the outdoor enthusiasts that help make the local events possible.

"Yamaha has been a key supporter of National Hunting and Fishing Day for almost a decade," said Misty Mitchell, director of conservation programs for Wonders of Wildlife Museum and Aquarium in Springfield, Mo. -- headquarters for National Hunting and Fishing Day. "The Outdoor Access Initiative has played an important role in supporting events across the nation dedicated to spreading awareness of National Hunting and Fishing Day, and the value hunters and anglers bring to conservation efforts in local communities."

As part of the continued expanded mission of the Outdoor Access Initiative, Yamaha has increased its support of the National Future Farmers of America (FFA) Foundation, funding a collection of national and statewide awards in both the Outdoor Recreation and Wildlife Production and Management proficiencies. 

The fourth quarter Yamaha Outdoor Access Initiative GRANT recipients are:

  • National Future Farmers of America Foundation
  • Wonders of Wildlife Museum and Aquarium -- National Hunting and Fishing Day
  • Oregon Department of Forestry, Forest Grove District, Oregon
  • Ravalli County Off Road User Association, Montana

The GRANT-awarded projects support the program's industry-leading dedication to those who work and play outdoors including, but not limited to, those who rely on off-highway vehicles (OHVs) to ride, camp, hunt, fish or farm. Yamaha continues to seek qualified projects and applications at local, state and federal levels.

For more information on the Outdoor Access Initiative, or to submit a GRANT application, visit www.yamahaoutdooraccess.com. Follow Yamaha Outdoors at www.facebook.com/yamahaoutdoors, www.twitter.com/yamahaoutdoors or www.instagram.com/yamahaoutdoors.

About the Yamaha Outdoor Access Initiative

The Yamaha Outdoor Access Initiative is the industry leader in Guaranteeing Responsible Access to our Nation's Trails (GRANTs). Through this program, Yamaha has directly and indirectly supported thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, built bridges over fish-bearing streams and partnered with local outdoor enthusiast communities across the country to improve access to public lands. Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state and local public land use agencies, outdoor enthusiast associations and land conservation groups with an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable public use. A committee then reviews each application and awards GRANTs to deserving projects. Examples of appropriate projects for GRANTs include, but are not limited to:

  • Trail development, restoration and maintenance
  • Trail signage and map production
  • Staging area construction, renovation and maintenance
  • Land stewardship, safety and education

Updated guidelines, an application form and information on the Outdoor Access Initiative are available here. For specific questions about the Outdoor Access Initiative, call Yamaha's dedicated hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@yamaha-motor.com or write to:

Yamaha Outdoor Access Initiative
Yamaha Motor Corp, USA
1270 Chastain Road
Kennesaw, GA 30144

About Yamaha Motor Corp., USA

Yamaha Motor Corporation, USA, (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company's ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamahamotorsports.com

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