SOURCE: Yamaha Motor Corp., USA

Yamaha Motor Corp., USA

January 23, 2018 12:00 ET

Yamaha Outdoor Access Initiative Celebrates 10 Years

Powersports Industry's Leading Access Program Tops $3.5 Million in Funding & Support

KENNESAW, GA--(Marketwired - January 23, 2018) - Yamaha Motor Corp., USA, is proud to announce the Yamaha Outdoor Access Initiative (OAI), the powersports industry's premiere program dedicated to allowing generations the means to realize their outdoor adventure, celebrates its 10-year anniversary in 2018. Having contributed more than $3.5 million in funding and equipment over the last decade, OAI's mission is to assist and support outdoor enthusiasts working to protect and improve access to public land, as well as educate the public on its safe, sustainable recreational use. In celebration of this milestone, Yamaha produced a video in tribute to the hundreds of projects supported by OAI over the past decade: www.YamahaOAI.com/10YearsofOAI.

"Responsible use is critical for creating recreational access opportunities, in addition to protecting against the regular perils of land closures and restrictions," said Mike Martinez, Yamaha's RV operations vice president. "For those who rely on access to public land for work and play, the Yamaha Outdoor Access Initiative has proven to be the industry's most reliable partner, and significant resource. The sheer number of grants and dollars provided by OAI over the last ten years to projects on the ground exemplifies Yamaha's leadership in ensuring future generations the ability to realize their adventure."

The 10-year OAI tribute video debuted at the 2018 SHOT Show in Las Vegas, kicking off a year of programming to showcase the accomplishments of the Yamaha Outdoor Access Initiative and its grant recipients. By sharing these great projects, Yamaha aims to further the program's mission: to provide practical support for efforts promoting safe, responsible use of OHVs, educate the public on proper recreational land use and wildlife conservation practices, and protect appropriate and sustainable access to public lands.

"The outdoor community is remarkably diverse, yet unified by the necessity of admittance to land. Yamaha is proud to be leading the way for access, and we look forward to many more years as a productive partner with those working to safeguard land available for enjoyment," said Steve Nessl Yamaha's RV marketing manager. "We encourage everyone who enjoys outdoor recreation to get educated and get involved. If we can help, send a grant application; your awareness and action allows Yamaha to continue our industry-leading support of important projects nationwide, along with growing the program's reach for generations to come."

The Yamaha OAI accepts qualified applications for consideration of support and funding. For more information on the Outdoor Access Initiative, to submit a grant application, or learn more about its 10th anniversary, visit www.YamahaOAI.com.

About the Yamaha Outdoor Access Initiative
The Yamaha Outdoor Access Initiative is the industry-leader in guaranteeing responsible access to our nation's land for outdoor enthusiasts. Through this program, Yamaha has directly and indirectly supported thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, supplied agricultural organizations with essential OHV safety education, built bridges over fish-bearing streams and partnered with local outdoor enthusiast communities across the country to improve access to public lands. Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state and local public land use agencies, outdoor enthusiast associations and land conservation groups with an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable public use. A committee then reviews each application and awards grants to deserving projects. Examples of appropriate projects for grants include, but are not limited to:

  • ATV, Side-by-Side, Motorcycle, and Snowmobile riding and outdoor recreation areas
  • Trail development, restoration and maintenance
  • Trail signage and map production
  • Staging area construction, renovation and maintenance
  • Land stewardship, access, safety and education

Updated guidelines, an application form and information on the Outdoor Access Initiative are available at www.YamahaOAI.com. For specific questions about the Outdoor Access Initiative, call Yamaha's dedicated hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@yamaha-motor.com or write to:

Yamaha Outdoor Access Initiative
Yamaha Motor Corp., USA
1270 Chastain Road
Kennesaw, GA 30144

About Yamaha Motor Corp., USA
Yamaha Motor Corporation, USA (YMUS), is a recognized leader in the powersports industry. The company's ever-expanding product offerings include Motorcycles and Scooters, ATVs and Side-By-Side Vehicles, Snowmobiles, Outboard Motors, Personal Watercraft, Boats, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Unmanned Helicopters, Accessories, Apparel, and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in California since 1960, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information about Yamaha, visit www.YamahaMotorsports.com.

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