SOURCE: Yammer


September 02, 2010 12:37 ET

Yammer Announces New Platform and Applications for Enterprise Social Networking

Enterprise Social Networks Will Change the Way We Work

SAN FRANCISCO, CA--(Marketwire - September 2, 2010) - Yammer, Inc. today announced that it will launch an application platform that will transform its leading enterprise microblogging solution into a full-fledged enterprise social network. The first applications developed on the platform -- including Polls, Events, and Links -- are already in private beta with select customers and will be released at the end of this month.

"Social networking has revolutionized how we communicate with our friends and family and it will have an equally dramatic impact on the business world," said David Sacks, Yammer CEO. "Our mission is to bring this revolution inside the enterprise. We believe that every company's people, communication and culture will eventually revolve around a private and secure enterprise social network." 

Yammer's Enterprise Social Network
Yammer is already designed as a broad, horizontal platform that the entire company can use to communicate in real time. Applications will be built around the real-time feed turning everyday conversations into structured knowledge. Upcoming applications include:

  • Activity Stream -- View stories about co-worker actions in their enterprise apps (both on and off Yammer) and follow content in addition to people.
  • Chat -- Chat with other users or create a group chat room.
  • Events -- Invite co-workers to company or group events and track responses. Attendees can download the event into their calendar.
  • Ideas -- Find and categorize the best ideas in your company. Employees rank ideas through voting.
  • Links -- Share URLs with co-workers in a form that previews the linked information.
  • Polls -- Tap the wisdom of crowds by quickly and easily creating a poll and asking co-workers to identify the best option.
  • Questions -- Ask co-workers and quickly find answers in a searchable knowledgebase.
  • Tasks -- Quickly assign a task resulting from a conversation and track its completion.
  • Topics -- Tag content with topics, enabling better collection and curation of conversations and data.

Third-Party Applications
In addition to releasing its own applications, Yammer's platform model will enable third-party developers to create new applications that Yammer customers can optionally install. The potential to reach corporate users at more than 80,000 companies, including 80% of the Fortune 500, will make it easier than ever before for new software-as-a-service applications to achieve distribution inside the enterprise. Yammer's platform will also allow established enterprise players -- from CRM tools to project management systems -- to easily integrate with Yammer so users have fewer places to go to find what they need.

Customer Commentary
By bringing social networking into the enterprise to improve internal communication, Yammer promises to fundamentally change the way people work. Some customers have already begun using Yammer applications in private beta and report the difference it makes:

"Yammer has helped our employees feel more connected to the company, more engaged and more empowered," said Jaimee Clements, senior online product manager, AAA of Northern California, Nevada and Utah. "The new Yammer applications make it easy to turn the conversations we have on Yammer into action."

"With 2000 employees distributed across 20 countries around the world, GXS needed better tools than e-mail and an intranet to foster employee collaboration," said Steve Keifer, vice president of product marketing for GXS, a global B2B e-commerce and integration services company. "With its enterprise social networking model, Yammer has made it simpler than ever for our global team to share best practices and to crowdsource new ideas. We are excited about the new applications that make it easier to collaborate using shared calendar events, embedded video links and dynamic online polling."

"The new Yammer applications and platform clearly demonstrate its commitment to developing Yammer as the enterprise communication tool. The new features and improved interface are more intuitive, which aids with increased take-up," said Gareth Burkill-Howarth, project manager at Kinetic Worldwide, a global media agency. "For an organization like ours with offices in 25 markets worldwide, Yammer will be a global collaboration tool with applicability across all areas of our business. I can foresee Kinetic Worldwide using Yammer as the conduit to take seeds of ideas through to genuine projects and deliverables."

Pricing and Availability
Like Yammer itself, applications will be based on a "freemium" model, where the basic version will be free to all users, with premium functionality available for a fee. The first set of Yammer's applications, including Polls, Events, and Links, will be generally available on September 28. Additional applications will be released shortly thereafter. Yammer plans to announce more details about its Fall Product Roadmap including its initial platform partners on September 28.

About Yammer, Inc.
Yammer ( is the leader in enterprise social networking, providing a secure way for employees to communicate, collaborate, and share information. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. More than 80,000 companies and organizations are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

Contact Information

  • Contact:
    Dee Anna McPherson
    Yammer, Inc.
    Email Contact


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