Yappn Corp.
OTCBB : YPPN

Yappn Corp.

November 13, 2013 16:15 ET

Yappn Launches Updated Platform and Global Social Language Tools for Commercial Brands

NEW YORK, NEW YORK--(Marketwired - Nov. 13, 2013) - Yappn Corp. (OTCBB:YPPN) ("Yappn" or the "Company") is pleased to announce that Yappn (www.yappn.com), has successfully completed the first phase of the rollout of its global chat platform and is now focused on the second phase of the rollout, including the launch of its updated chat platform and the launch of its revenue driven commercial tool set programs.

Yappn has also launched its mission statement: Yappn gives people and brands the power to be social, conduct commerce and communicate freely without a language barrier.

According to the 2011 US Government Census, 21% of the American population or 66 Million people do not speak English at home. Combined with this is the fact that worldwide over 67% of people who surf the Internet do so in a language other than English according to Internet World Stats.

The Yappn chat platform (www.chat.yappn.com) allows users to create and moderate discussion rooms based on interest topics where users can view content and chat in their native language in real time. Each user's experience is individualized to their native language allowing for a global free flow of communication without a language barrier. Revenue in the chat platform is driven by sponsorship programs, private chat boards and other upcoming upgrades in the future. Yappn has also begun its global outreach program, resulting in a significant increase in overall users since the end of October.

The Yappn tool set (www.tools.yappn.com) provides brands with a series of technology add-ons to complement their current social media activities and allows them to reach a global audience by instantly providing key messaging in almost 70 languages. The tools are a "build once and deploy everywhere" arrangement allowing brands to embed key social media like Twitter, Facebook, YouTube, Instagram, Pinterest, Flickr and Tumblr and mobile into existing platforms. Yappn tools have been effectively tested and commercially deployed through a number of entertainment, sports and commercial brands and they are now available to agencies to enhance their client's domestic and global outreach plans. The programs are available on a servicing contractual basis and Yappn has begun to receive contractual commitments from various brands for the use of its tool sets.

Other key feature sets for Yappn will emerge in the upcoming weeks as they are ready to be launched. Each new feature set is built on a prime revenue driver as Yappn continues to work with clients and their agencies to develop new deployment tools and programs to reach an expanding global audience.

"Yappn is NOT about developing a new social platform, but rather working to complement the great and prolific platforms already in use by billions of people around the world," said David Lucatch, Founder and CEO of Yappn. "Yappn will continue to evolve, define itself and create new areas of revenue as globalization engagement by conventional and online brands becomes a continuing high priority in the race to expand opportunities and dominate worldwide business activities."

Learn more at www.yappn.com.

Like the Yappn Facebook page and follow Yappn on Twitter: @YappnCorp.

About Yappn Corp. - www.corp.yappn.com

Yappn provides people and brands the power to be social, conduct commerce and communicate freely without a language barrier. Creating successful digital programs in today's changing global environment requires the ability to communicate in your customer's language. Today, over 66 Million people in the US don't speak at home and over 67% of worldwide online users surf in a language other than English.

Yappn Chat (www.chat.yappn.com) allows people to meet, chat, engage and consume content based on their interests and not just on where they live, their friends or the language that they speak.

Yappn has developed cost effective unique and proprietary technology tools (www.tools.yappn.com) and services that create dynamic solution that enhance a client's social and media platforms. Yappn also provides complementary programming for Twitter, Facebook, YouTube, Instagram, Flickr, Pinterest and Tumblr.

While this sounds simple, creating a unique and dynamic social environment that transcends devices, platforms and languages takes a lot of experience and finesse. Yappn creates amplification for media messaging while increasing a brand's global footprint all in real-time without the interference of cross language issues.

Our clients constantly think up unique ways to use Yappn that extends their growing social audience, while increasing brand engagement with today's multi-lingual audience. We look forward to the growing need to support global amplification and provide our clients with the best services in the industry.

Intertainment Media Inc. (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) has a controlling interest in Yappn Corp.

Yappn Corp. is publicly in the US on the OTCBB - symbol "YPPN".

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Legal Notice and Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts" or similar expressions, are "forward-looking statements." Although Yappn Corp.'s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company's filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.

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