SOURCE: Yapta, Inc.

August 21, 2007 07:00 ET

Yapta Appoints First Round Capital Partner to Board of Directors

Chris Fralic to Provide Strategic Guidance to Travel Planning Start-Up Company

SEATTLE, WA--(Marketwire - August 21, 2007) - Yapta, Inc. (, an online travel shopping service that tracks airline ticket pricing for consumers, today announced the appointment of Chris Fralic, a partner at First Round Capital, to its board of directors. Fralic brings more than 20 years of technology industry experience to Yapta, including valuable Internet sales and business development knowledge.

"Chris provides our veteran board with a deep level of expertise in developing distribution partnerships, ad sales and growing a successful online business," said Tom Romary, president and CEO of Yapta. "His past work has had a significant impact on some of the Web's most well-recognized brands such as eBay,, AOL and His participation at the board level will be vital as we continue to build our distribution network and further develop our core revenue channels."

Prior to joining First Round Capital in 2006, Fralic was vice president of business development at, which was acquired by Yahoo! in December 2005, focusing on distribution partnerships to integrate across a broad set of browsers, tools and publishing partners. Before working at he spent 6 years at eBay where he helped entertainment companies such as Twentieth Century Fox, Universal Music Group, Apple and Netflix reach and connect with eBay users. Earlier in his career, as the vice president of business development at, Fralic led many initiatives including fund raising, content licensing, the affiliate program, supply and distribution partnerships, and advertising and sponsorship sales. eBay acquired in 2000.

"Yapta's trip-tagging technology is making the online travel shopping process much easier to manage and, more importantly, it's delivering a lot of savings to travelers and giving consumers the confidence to buy their airline tickets early," Fralic said. "In the three months since its launch, the company has generated a tremendous groundswell of consumer support. I'm looking forward to advising the company through its next phase of growth and providing their team with the resources necessary to capitalize on its early success."

In addition to working with other First Round Capital portfolio companies, Fralic currently serves on the Board of Governors for the Leader to Leader Institute -- formerly the Peter F. Drucker Foundation for Nonprofit Management. He has also previously served on the Retail Advisory Councils of both NARM and VSDA, the retail trade associations for the music and movie industries, and the Advisory Board of the Library Portal Project of the Bill and Melinda Gates Foundation.

About Yapta, Inc.

Yapta, Inc. was founded in January 2006 with the mission to assure consumers that they get the most value out of their trip planning, and pay the lowest possible price for airline tickets. Yapta's online service takes advantage of airfare price volatility by continually monitoring airline ticket prices and alerting consumers when the price on "tagged" flights decrease. Bringing to light pro-consumer "guaranteed airfare rules" offered by many airlines, the service helps air travelers obtain travel vouchers -- and in some cases, cash refunds -- when the price decreases on tickets that have already been purchased. For more information, visit

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