SOURCE: yap.TV

August 11, 2011 09:00 ET

yap.TV 3.0 Introduces Immersive, High-Definition Social TV on iOS

Version 3.0 Sets New Standard in Social TV With Breakthrough Visual Navigation, Social Discovery of Top Shows, and Enhanced Interactivity for Sharing the TV Experience

SAN FRANCISCO, CA--(Marketwire - Aug 11, 2011) - yap.TV (http://yap.tv), the first social TV guide for the iOS environment, today launched a major update to its best-of-breed app, yap.TV 3.0. Version 3.0 pushes the performance envelope of all Apple iOS devices, including the iPad 2, to deliver an immersive, high-definition, social TV experience. The combination of a rich-media, visual TV guide, and interactive social features transforms the TV watching experience in a way that is unrivaled on the second screen.

The yap.TV 3.0 update places the TV fan front and center with a completely personalized TV guide experience. Based on their own personalized settings -- including television provider and favorite shows and channels -- the user can surf what's on TV by swiping and gesturing through high-resolution show graphics and animations using the new visual TV guide. Users can also browse by category filters, a social Top 20 of the most talked about shows, and see what their friends are watching in real-time. Finding what's on TV has never been this easy or fun.

Key to this release is new interactive show features that allow yap fans to stay fresh on the latest happenings for all their favorite shows. New summary TV show cards offer a social dashboard of activity such as the latest tweets from fans and celebrities, user polls, and thousands of cast images for decades of past and present TV shows. Filling a gap where social networks usually end, yap.TV also introduces 'live' chat in every TV show, allowing all fans in a show to mingle and discuss what is happening right now across all IOS devices.

"There is a better way to discover what's on TV than the age-old, outdated guide button," said Trevor Stout, CEO of yap.TV. "Our goal was to make surfing the guide fun and engaging, while becoming an interactive and social part of your TV watching experience -- version 3.0 delivers."

yap.TV 3.0's new features include:

  • New visual guide offers high definition user experience for discovery
  • Fully personalized channel lineup
  • Nationwide TV programming and local listings
  • Surf by category, the Social Top 20, and by what friends are watching
  • Browse movie posters for movies that are on TV
  • Join in 'live' chat for every show
  • TV show cards to glance at activity in all shows
  • Animated tweet-panels
  • Enhanced photo galleries with cast pictures for thousands of shows

yap.TV version 3.0 is available now fopr free download on the App store for iPad, iPhone and iTouch.

About yap.TV
yap.TV is the first interactive social TV guide on the second screen -- a "Fan's Best Friend"™. yap.TV marries an attractive, personalized TV show guide with a tuned-for-TV Twitter client, while also allowing for fan-generated content within yap.TV itself, such as user polls and live chat. In short, yap.TV offers TV fans the ultimate second-screen interactive experience while engaging the first screen of their traditional televisions. yap.TV is venture-backed by Javelin Venture Partners and Blumberg Capital, and is also advised by Apple co-founder Steve Wozniak. More information can be found at www.yap.tv.