SOURCE: yap.TV

August 21, 2012 22:35 ET

yap.TV Extends Reach to 1 Billion Viewers Across 20 Countries and 5 Languages, Becomes First Worldwide Social TV Guide

LOS ALTOS, CA--(Marketwire - Aug 21, 2012) - yap.TV, America's favorite social television experience for Facebook and Apple's iPhone and iPad, now provides programming guides for an estimated 1 billion people and a third of the world's television sets, the company announced today.

"Social TV is a global phenomenon and we are excited to reach a new milestone as the first worldwide social TV guide," said yap.TV CEO Trevor Stout. "Our vision is to enable users to share their passion for favorite TV shows with Facebook friends and fans around the world."

The addition of Spanish, French, German and Portuguese speakers and more than 10,000 TV providers more than triples yap.TV's potential reach, bringing the best social TV experience to fans from around the globe.

Previously, the yap.TV guide was only available to English-speaking viewers in the United States. Adding more providers means almost everyone who downloads the free yap.TV app in the 20 supported countries should be able to find their channel line-up presented in their own language.

In addition to the United States, countries now supported include the United Kingdom, Germany, France, Denmark, Spain, Finland, Ireland, Norway, the Netherlands, Poland, Canada, Mexico, Brazil, Argentina, Colombia, Chile, Nicaragua, El Salvador, and Panama. Additional countries and languages will be added on a regular basis, visit www.yap.tv for updates.

A Personalized, Interactive Guide to What's On

The yap.TV social TV guide provides a full program schedule, with "new" episodes marked for easy recognition and scheduling. Reminders and notifications may be created on a per-show basis.

"Searching for what is on TV has never been a more fun," Stout said. yap.TV offers high definition graphics for TV shows and movies and a "tap-and-swipe" visual experience that replaces the tired and mundane traditional TV program grid-style schedule.

The Best Partner for the TV Industry

yap.TV powers social TV solutions for partners worldwide to deliver the best social consumer front-end for traditional TV distributors, OTT, IPTV and TV content related applications designed to drive and manage audience engagement.

Deep integration with worldwide program guide data from Rovi and Tribune Media Services, coupled with a powerful Content Management System and Facebook integration, make yap.TV the best choice for creating a social guide experience for TV related interests worldwide. Interested parties should contact poweredby@yap.TV for more information.

About yap.TV

yap.TV is the ultimate companion to TV viewing around the world. The free iPhone and iPad application lets users interact online with their friends and other television fans while watching programs together. Integration with Facebook and Twitter make yap.TV a social experience that includes program-specific content feeds, real-time private group chat and user-generated polls.

Founded in 2010 and headquartered in Los Altos, CA, yap.TV, Inc. is backed by Javelin Venture Partners and Blumberg Capital. Corporate advisors include Steve Wozniak, Andrew Stone and Kevin Surace.

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