SOURCE: yap.TV

yap.TV

October 18, 2012 15:50 ET

yap.TV's First Second Screen Simulcast, Featuring Actor Ian Somerhalder, Draws 72,679 Viewers During the Presidential Debate

Additional Simulcast Planned for Final Presidential Debate

LOS ALTOS, CA--(Marketwire - Oct 18, 2012) - yap.TV, the leader in social television, in conjunction with the "Choose Your America" campaign founded by Richard Greene, hosted a live second screen simulcast with Ian Somerhalder, actor for the hit series The Vampire Diaries, on yap.TV for iOS. The simulcast enabled fans to watch Ian and engage with him as he watched the Presidential debate live Tuesday night between President Barack Obama and Governor Mitt Romney.

"yap.TV really delivered in bringing thousands of my fans together to watch the debate with me in a forum where we could interact and share the viewing experience," said Ian Somerhalder. "We all need to realize that each and every vote counts, and that we are collectively deciding on our future."

yap.TV's social platform brings together TV fans around TV content, and offers a host of features designed to extend the consumer experience on the second screen. In addition to the live stream with Ian, fans could peruse a streaming Facebook feed delivering all of the latest content on the debate in real-time. In addition, fans could browse through media, participate in user-generated polls, and Tweet with Ian and other fans.

"yap.TV is pioneering how social media can harness the audience and get them to engage," said Trevor Stout, CEO, yap.TV. "Getting tens of thousands of people to participate with Ian validates the effectiveness of live simulcasts within our feature-rich social platform."

The response from fans around the country was exceptional, drawing 72,679 viewers over the 90-minute debate. The reactions from fans delivered on the objective of the simulcast -- to get viewers engaged and encourage them to vote:

  • @danirae425 - "Thank u Ian. I feel like some of ur younger fans got more into the debate because of you! This is great!"

  • @emmajanephotos - "@iansomerhalder @yapTV this was genius, really. Awesome to bring people to watch who might not have. VERY important! Thank you!"

  • @caligirlten - "Yes, thank you for making this possible and for keeping us enlightened. This is our world and we are involved."

  • @april_defore - "@iansomerhalder @yapTV Thank you Ian and yapTV. American voters should be educated in candidates/issues & at least 62,000+ now has. Excellent!"

  • @MFMissyG - "@iansomerhalder @yapTV Thank you for tonight's debate stream. Honest discussion of key issues. This is what social media needs to do more of!"

"The Choose Your America team is thrilled with the results of our first debate simulcast, and I truly believe that yap.TV is a fantastic way to create engagement and focus on the key issues that are so important to all of us," said Richard Greene, founder of the Choose Your America campaign. "And Ian, with his great understanding of the issues and his passion for sharing his love of politics with his fans, was the perfect person to represent the campaign and the new technology."

On the heels of a resounding success for the first social simulcast, the "Choose Your America" campaign will team with yap.TV for an even bigger simulcast during the final debate on October 22, with more details to be forthcoming.

yap.TV is available from the App Store for iPad, iPhone, and other iOS devices at http://tinyurl.com/bu32hg6.

About yap.TV

yap.TV is the ultimate companion to TV viewing around the world. The free iPhone and iPad application lets users interact online with their friends and other television fans while watching programs together. Integration with Facebook and Twitter make yap.TV a social experience that includes program-specific content feeds, real-time chat, and user-generated polls.

yap.TV powers social TV solutions for partners worldwide to deliver the best social consumer front-end for traditional TV distributors, OTT, IPTV and TV content related applications designed to drive and manage audience engagement. Available in seven languages and in 22 countries, yap.TV has a potential reach of more than 1 billion viewers. Founded in 2010 and headquartered in Los Altos, CA, yap.TV, Inc. is backed by Javelin Venture Partners and Blumberg Capital. Corporate advisors include Steve Wozniak, Andrew Stone and Kevin Surace.

About the "Choose Your America" Campaign

Los Angeles communication strategist Richard Greene founded the celebrity-based "Choose Your America" campaign to engage the 98 million who did not vote in 2008 and others who would likely not otherwise vote in this year's election. The campaign's previous effort to leverage celebrity power to get fans to watch the debates included Ian Somerhalder, Jason Alexander, Rosario Dawson, Jason Mraz and 10 others authoring a Huffington Post Op Ed titled "90 Minutes for America." More information on Richard Greene and the Choose Your America campaign can be found at www.ChooseYourAmerica.org.

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