SOURCE: Yard House Restaurants

September 10, 2007 10:00 ET

Yard House Now Open at Fashion Island

Award-Winning Eatery Opens Its Fourth Orange County Location; Dazzling Savvy Shoppers and Coastal Residents With Its American Fusion Fare and 100 Taps of Beer

IRVINE, CA--(Marketwire - September 10, 2007) - Yard House, the popular eatery known for its great food, classic rock, and the world's largest selection of beer, opened its fourth Orange County location yesterday at Fashion Island in Newport Beach. The restaurant is located adjacent to Bloomingdale's and occupies a 9,000-square-foot space that includes a large outdoor patio.

"We're extremely excited to open our 17th restaurant here in my hometown," said Newport Coast resident Steele Platt, founder and CEO of the popular restaurant chain. "My partners and I are extremely fastidious when selecting a location. Fashion Island met all our needs. It's more than just a place to shop, it's an Orange County destination. We feel our concept will be a nice complement to the current tenant mix."

Yard House at Fashion Island offers indoor and outdoor dining with a guest capacity of 382. The striking interior showcases a contrasting mix of warm woods, stainless steel accents, and original artwork by Orange County artists Jerome Gastaldi complete with a signature oval bar and fleet of 100 handles. The glass-enclosed keg room is essentially the pulse of the operation, and has the capability to house as much as 400 kegs and more than 1,000 gallons of beer at a time. More than three miles of steel beer lines stretch overhead from the keg room to the signature island bar, creating a rather intricate network in which to transport the chilled liquid. In addition, there is an assembly of individual pumps circulating as much as 2,000 gallons of coolant every hour in order to keep the beer consistently fresh and perfectly chilled.

Some two-dozen plasma screens are strategically placed throughout the restaurant so guests can enjoy the latest sporting or news events. The state-of-the-art sound system features a library of more than 5,000 hand picked, digital titles of classic rock tunes with an eclectic mix of '70s disco hits and '80s new wave sounds. Original play lists are created daily from Platt's Newport Coast home then sent on to each of the 17 restaurant locations via the Internet. The custom sound system is so sophisticated that Platt can instantly alter or reprogram the music to reflect the age and preference of guests.

"Music is as equally important as our food, beer and service," says Platt. "We take it very seriously. The one thing we don't want our guests to hear is the clatter of forks, knives and spoons, which is typical in other restaurants. We strive for our guests to have fun and truly enjoyable experience at Yard House." Platt added that a limited list of songs from Yard House's vast music selection can be downloaded and purchased at the company's website (www.yardhouse.com/music.asp) via iTunes.

Adding to the ambiance is a menu of American Fusion fare created by award-winning Executive Chef and Partner Carlito Jocson, an Orange County native and Yorba Linda resident. With a nod to his Filipino heritage, many of Chef Jocson's dishes feature flavors of the Pacific Rim, which are then infused with more traditional fare. The menu, which boasts more than 100 items, includes a creative list of appetizers, salads, sandwiches, rice and pasta dishes, as well as steak and seafood. A prix fixe children's menu, printed on a 12-page activity book, features a selection of items found on the regular menu only served in age-appropriate portions and accompanied with a choice of side dishes, a Kustom Kooler and fresh fruit dessert bar.

Platt and his partners, Jocson and Orange County resident Harald Herrmann, president and chief operating officer, recently sold 70 percent of Yard House to a private equity firm in order to expand the concept in more markets at a brisker pace. Within the next year, Yard House will open in Las Vegas, Riverside and downtown Los Angeles, and a new bar and grill concept is being readied for Chino Hills. Yard House is open daily from 11am and features lunch, dinner, a weekday happy hour, and late-night dining. For more information, call Yard House at Fashion Island at 949.640.9273 or visit www.yardhouse.com.

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