SOURCE: Yardsellr


November 25, 2011 09:00 ET

Yardsellr Urges Holiday Shoppers to Avoid Mega-Retailers This Year

"Shop Small Pledge" Seeks Support for Small Online Retailers -- Who Need the Business

SAN FRANCISCO, CA--(Marketwire - Nov 25, 2011) - This holiday season, Americans are increasingly aware of the vital role small businesses perform in job creation and economic recovery. For those who want to make a difference with their holiday spending, Yardsellr -- an online marketplace for small sellers -- is introducing the Shop Small Pledge that encourages buying from small businesses instead of mega-retailers.

The Shop Small Pledge states: "I pledge to use my holiday shopping dollars to support small sellers, not Big Retail." Posted to Yardsellr's website earlier this week, thousands of people have already taken the Shop Small Pledge and received an instant credit equivalent to $5.00 toward a purchase from any of Yardsellr's thousands of small retailers.

"With the grim economy and a growing awareness of how large corporations influence our lives, Americans are recognizing that their holiday spending has an impact and can even make a statement," said Danny Leffel, founder and CEO of Yardsellr. "Buying from small businesses supports families and local economies across the country, and gives shoppers gift options that go far beyond what Big Retail can offer."

According to the U.S. Small Business Administration, more than 99 percent of American employers are small businesses. Increasingly, these businesses are selling online.

Taking the Shop Small Pledge is easy. Simply visit and click on the "Take the Pledge" button, then view the real-time counter showing the number of fellow holiday shoppers who've taken the Shop Small Pledge, along with photos of online business owners.

On Sat., Nov. 26, the second annual "Small Business Saturday" will encourage holiday shoppers to patronize local retailers. Sponsored by American Express, this initiative overlooks the many thousands of American small businesses that sell exclusively online. Leffel said Yardsellr applauds the spirit of Small Business Saturday, but wants to extend its spotlight to the growing number of small online retailers with the Yardsellr Shop Small Pledge.

"Supporting local retail shops is fantastic -- but by buying from small online retailers, holiday shoppers aren't limited by geography and therefore have a much wider selection of excellent gifts," said Leffel.

"On Yardsellr, they'll find great prices on popular gift ideas as well as unique and one-of-a-kind items they won't find anywhere else -- all sold by people like them, who live and work in towns like theirs."

About Yardsellr

Yardsellr is an online marketplace that uses social networks to connect buyers and sellers. Organized by "blocks" according to buyers' and sellers' interests and passions, Yardsellr makes it easy to list and sell, or find and buy. Yardsellr spreads the word about listings through Facebook, Twitter and other online platforms. Established in October 2009, Yardsellr today has more than 125,000 listings on any given day, and more than 6 million fans across its various Facebook pages including 180,000 monthly active users of its Facebook app.

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